Reader's Comments

Mr. Greenspun thanks for the book review,

Yes! is indeed a great book on persuasion, I've gotten through most of it on a skim basis but will likely go through again with a more thorough study. Your key points summarized here are nice and I will keep them bookmarked.

I really like how you include pictures to make email seem more genuine online. I think you might consider some of the ideas in Dale Carnegie's book, "How to Win Friends and Influence People." I've been trying to apply these as an online, internet model. In fact I think a newer book called "How to Win Friends and Influence People Online," would be a best seller.

I've changed my model to always start messages in a friendly way. I try to listen more and ask questions about the other persons point of view. With email this is hard, but I always answer every questions I am asked. With each message I try to think about the person I am talking to, not the machine. I also give digital encouragement and praise.

Really, I've found that taking this book and imagining everything in an online environment is a nice exercise for improving online business. Perhaps it might help you with your tour business.

Best wishes,

Kristy H.


-- Kristy Harris, April 16, 2011

Phil, I had a similar response to this book with regards to my own company's marketing strategies. Did you implement any of these methods, and if so did they make a difference?

-- Michael Schirmer, September 2, 2011