Return-Path: Resent-From: Philip Greenspun Resent-To: philg@homepage.lcs.mit.edu From: associates@amazon.com Date: Mon, 16 Nov 1998 10:53:59 -0800 (PST) To: philg@MIT.EDU Subject: Amazon.com Associates - weekly activity report Weekly Activity Report for photonet Dear Associate, CHECK OUT OUR NOVEMBER ASSOCIATES PROGRAM NEWSLETTER Be sure to visit the monthly Associates Program Newsletter at http://www.amazon.com/exec/obidos/stores/newsletter Through this newsletter we'll keep you abreast of all the exciting changes at Amazon.com and within the Associates Program. We'll also be offering useful tips on how to increase your sales. ------------------------------------------------------------------- Quarter-to-date Items Ordered: 703 Quarter-to-date Qualified Item Revenue: 16012.34 Quarter-to-date Referral Fees: 987.66 Click-throughs and sales by individual item For the week of 08-Nov-1998 through 14-Nov-1998 Store ID photonet ORDERED YOUR ITEM CODE HITS DIR. NDIR FEE TITLE ---------- ------ ----- ----- ------- -------------------------------------- 082306459X 186 Graphis Nudes 0887306292 169 Hard Drive : Bill Gates and the Ma 0879857986 165 Kodak Professional Photoguide (Kod 11 0 16.47 sold at 0% off list price of 29.95 0811807622 165 The Body : Photographs of the Huma 0821215965 159 Ansel Adams : An Autobiography 0140390103 123 Roughing It (The Penguin American 1562765302 90 Database Backed Web Sites : The Th 0240800265 73 Basic Photographic Materials and P 1 0 2.50 sold at 0% off list price of 49.95 0 1 2.50 sold at 0% off list price of 49.95 0449909298 67 Born for Love : Reflections on Lov 0 1 0.44 sold at 20% off list price of 11.00 0449911624 64 Love 1 0 1.20 sold at 20% off list price of 10.00 0893815322 63 Edward Weston : Nudes 1566910862 62 New Mexico Handbook (4th Ed) 1 0 1.91 sold at 20% off list price of 15.95 0321011082 60 Photography 1 0 2.81 sold at 0% off list price of 56.25 1566910358 52 Costa Rica Handbook (2nd Ed) 3 0 7.18 sold at 20% off list price of 19.95 1565924924 38 Html : The Definitive Guide 1 0 3.95 sold at 20% off list price of 32.95 0961392126 37 Visual Explanations : Images and Q 2 0 9.45 sold at 30% off list price of 45.00 6304233639 36 *** This item no longer in our catalog 0817440526 33 John Shaw's Closeups in Nature 1 0 2.70 sold at 20% off list price of 22.50 0262011530 33 Structure and Interpretation of Co 0201447878 32 The Practical Sql Handbook : Using 0 1 1.60 sold at 20% off list price of 39.95 0240802519 32 The Hasselblad Manual : A Comprehe 0679735186 29 Independence Day (Vintage Contempo 067944386X 28 The Rich Are Different 0806995270 28 John Hedgecoe's Figure & Form Phot 0393315290 27 A Random Walk Down Wall Street : I 0684818892 26 The Forsyte Saga 0374189870 25 Lives of the Monster Dogs 0899330169 25 Vermont Atlas & Gazetteer 0899332544 25 New Hampshire Atlas and Gazetteer 0918373840 24 Northern California Handbook : Inc 0817450068 23 Nature Photographer's Complete Gui 1 0 2.70 sold at 20% off list price of 22.50 2061569080 23 Michelin Green Guide New England ( 0471153370 22 The Data Warehouse Toolkit : Pract 1 0 2.50 sold at 0% off list price of 49.99 0195019199 22 A Pattern Language : Towns, Buildi 0899332501 22 Maine Atlas and Gazetteer 1565923928 22 Javascript : The Definitive Guide 0123391016 21 Who's Afraid of Java? (Who's Afrai 0201633469 21 TCP/IP Illustrated, Volume 1 : The 0452268419 21 The Idea Factory; Learning to Thin 080018792X 21 *** This item no longer in our catalog 188332338X 21 Open Road's Czech & Slovak Republi 1568843224 20 About Face : The Essentials of Use 1 0 3.60 sold at 20% off list price of 29.99 0201622165 20 MacIntosh Human Interface Guidelin 0471180416 20 Overdrive : Bill Gates and the Rac 0875847595 20 Net Gain : Expanding Markets Throu 0764530194 19 Creating Cool Web Databases 155860104X 19 Atomic Transactions (Morgan Kaufma 0821221868 18 The Negative (Ansel Adams Photogra 0 1 0.88 sold at 20% off list price of 21.95 B000001FDV 18 Saturday Night Fever (Soundtrack) 0 1 0.90 sold at 10% off list price of 19.97 0961392118 18 Envisioning Information 1562765043 18 Late Night Vrml 2.0 With Java 0471168963 17 The Cgi/Perl Cookbook 0679426272 17 American Visions : The Epic Histor 024080158X 16 View Camera Technique 1 0 2.35 sold at 0% off list price of 46.95 0 1 2.35 sold at 0% off list price of 46.95 0821221876 16 The Print (Ansel Adams Photography 0 1 0.88 sold at 20% off list price of 21.95 0070572771 16 Hp-Ux System and Administration Gu 0553061720 16 Webonomics; The Nine Essential Pri 0684819104 16 Bartleby the Scrivener; A Story of 096139210X 16 The Visual Display of Quantitative 1558603239 16 Joe Celko's Sql for Smarties : Adv 1861000723 16 Professional Active Server Pages 1565922603 15 UNIX Power Tools 1 0 7.19 sold at 20% off list price of 59.95 0226458083 15 The Structure of Scientific Revolu 0679759336 15 The Fermata 0805051708 15 Photomosaics 0871563673 15 Mountain Light : In Search of the 188641114X 15 The No B.S. Guide to Windows Nt 4. 0078823056 14 Oracle8 Pl/Sql Programming 0078824354 14 AltaVista Search Revolution, Secon 0136142311 14 Oracle Sql High-Performance Tuning 0446365386 14 Gone With the Wind 0679412719 14 Meditations (Everyman's Library, N 0679725768 14 The Mezzanine 0679733485 14 The Marriage of Cadmus and Harmony 0805023968 14 Churchill : A Life 1558605231 14 Readings in Database Systems (Moga 1565921682 14 CGI Programming on the World Wide 1565922689 14 Oracle Design (Nutshell Handbook) 1565922824 14 Information Architecture for the W 1558602410 13 Readings in Groupware and Computer 1565922387 13 Advanced Oracle Pl/Sql : Programmi 1565923359 13 Oracle Pl/Sql Programming 0070178151 12 Fundamentals of Applied Probabilit 0125184085 12 Multimedia and Hypertext : The Int 0201565455 12 The Sql Guide to Oracle 0679025723 12 Fodor's : The Czech Republic & Slo 0870706403 12 Winogrand 1558601694 12 Building an Object-Oriented Databa 1568304331 12 Creating Killer Web Sites, Second 0449902226 11 Bus 9 to Paradise 0871062380 11 *** This item no longer in our catalog 0934613575 11 Computer-Supported Cooperative Wor 0936262389 11 Infrared Photography Handbook 1558602925 11 The Benchmark Handbook : For Datab 1558604286 11 Computer Organization and Design : 1565922204 11 Advanced Perl Programming (Nutshel 1572316772 11 Inside Windows NT Microsoft Progra 1860110150 11 Prague Cadogan City Guides (3rd Ed 1885223005 11 Within a Rainbowed Sea (The Earths 1565921496 10 Programming Perl (Nutshell Handboo 0 1 1.60 sold at 20% off list price of 39.95 1565922840 10 Learning Perl (2nd Edition) 0 1 1.20 sold at 20% off list price of 29.95 0136168302 10 Practical Programming in Tcl & Tk 0192833707 10 Republic (Oxford World's Classics) 0679445617 10 A Civil Action (CASSETTE/ABRIDGED) 0684874350 10 Angela's Ashes : A Memoir 0812928342 10 Cyber Rights : Defending Free Spee 089526529X 10 Hill Rat : Blowing the Lid Off Con 1558603298 10 Computer Architecture : A Quantita 156592214X 10 Web Client Programming With Perl 1571690646 10 Perl 5 Interactive Course 6301391004 10 *** This item no longer in our catalog B000005KOE 10 In A Metal Mood: No More Mr. Nice 0201835959 9 The Mythical Man-Month : Essays on 0679600795 9 Anna Karenina (Modern Library) 0864422458 9 Czech & Slovak Republics; Travel S 1880559234 9 Mastering Black-And-White Photogra 0024181900 8 Elements of Style 0060987049 8 Microserfs 0140260404 8 The Road Ahead (CD ROM included) 0201105578 8 Computer Architecture : Concepts a 0201964260 8 A Guide to the Sql Standard : A Us 0679765425 8 The New Yorker Book of Dog Cartoon 069100076X 8 Cape Cod (The Writings of Henry Da 1565922573 8 Mastering Regular Expressions : Po 2061598021 8 Michelin California Green Guide (2 0078824060 7 Oracle 8 Dba Handbook 0679772677 7 A Civil Action 0679772871 7 The Magic Mountain 076453193X 7 Microsoft Site Server 3 Bible 0873649311 7 The Art of the Rifle 1556154844 7 Code Complete : A Practical Handbo 1560986220 7 Pinhole Photographs : Photographs 0449901815 6 Living, Loving and Learning 1 0 1.20 sold at 20% off list price of 10.00 007882396X 6 Oracle 8 : The Complete Reference 0385125518 6 Entertaining Strangers 0395869463 6 The Bookshop : A Novel 0399522654 6 Dollar Signs : An Astrological Gui 0679735739 6 The Information 0684830426 6 The Great Gatsby (Scribner Classic 1556159005 6 Rapid Development : Taming Wild So 1565922379 6 Oracle Performance Tuning (Nutshel 0553264915 5 Electric Kool Aid Acid Test 0 1 0.28 sold at 20% off list price of 6.99 0070331219 5 The Sap R/3 Handbook 0135211476 5 Sap R/3 Business Blueprint : Under 1858281210 5 The Czech & Slovak Republics : The 1860110282 5 Rome (Cadogan Guides) 2061534058 5 Italy : Green Guide (5th Ed) 1564585034 4 Prague (Serial) 1 0 2.75 sold at 20% off list price of 22.95 0070074178 4 Principles of Corporate Finance (M 0393318052 4 Blue Guide Venice (6th Ed) 0393318710 4 Blue Guide Florence (7th Ed) 0872863328 4 Close to the Machine : Technophili 0879857595 4 *** This item no longer in our catalog 1566910331 4 New Zealand Handbook (4th Edition) 0028604881 3 Baedeker Prague (Baedeker Guides) 0028609034 3 *** This item no longer in our catalog 0140053204 3 Travels With Charley : In Search o 0240802314 3 Pinhole Photography : Rediscoverin 0393314189 3 Blue Guide Southern Italy (8th Ed) 0789404257 3 Italy (1996 Eyewitness Travel Guid 0810960885 3 Winogrand : Figments from the Real 0874778883 3 Seven Years in Tibet 089190509X 3 Ethan Frome 1564581861 3 Rome (eyewitness travel guide) 1566911028 3 Southern California Handbook : Inc 1573225517 3 High Fidelity 186011072X 3 Manhattan (Cadogan Guides) 1883011280 3 Novels and Other Writings : The Dr 1885492022 3 The New York Dog Owner's Guide : E 2061551122 3 Michelin Green Guide New York City 006092165X 2 *** This item no longer in our catalog 0062771590 2 Cape Cod Access 0132169878 2 Internetworking With Tcp/Ip : Prin 014012991X 2 Tales of a Shaman's Apprentice : A 0385267061 2 On Photography 0393314014 2 Blue Guide Tuscany (Blue Guides) 0395590728 2 Walker Evans : A Biography 0671744526 2 The Woman Lit by Fireflies 1564407179 2 Off the Beaten Track Czech & Slova 1565921526 2 Learning Gnu Emacs 1565922352 2 HTML; The Definitive Guide 0060917075 1 Sort of Rich 006091985X 1 Modern Baptists 0152012818 1 The Shaman's Apprentice : A Tale o 0201633574 1 Firewalls and Internet Security : 0393318044 1 Blue Guide Rome (Blue Guides) 0395585686 1 Blue Highways : A Journey into Ame 0449909433 1 Travels With Lizbeth 0451522737 1 Sister Carrie 0486220125 1 How the Other Half Lives : Studies 0771089023 1 Polar Attack : From Canada to the 0801496004 1 A Guide to the Birds of Costa Rica 0879857641 1 Copying and Duplicating : Photogra 0892363177 1 Walker Evans : The Getty Museum Co 0911515003 1 The Permanence and Care of Color P 1564581845 1 New York (Serial) 1564588610 1 Venice & the Veneto (Serial) (eyew 1565922360 1 DNS and BIND 1565922611 1 Writing Gnu Emacs Extensions (Nuts 1860110037 1 Italy Three Cities (Cadogan Guides 1885559003 1 Passage to Vietnam : Through the E 188555902X 1 Passage to Vietnam/Cd-Rom 2060670896 1 Michelin Red Guide Italia, 1998 : 6302794870 1 Scent of a Woman/R 081743710X 0 John Shaw's Landscape Photography 0 3 2.99 sold at 20% off list price of 24.95 0812929993 0 Be a Loser! : Lose Inches Fast-No 0 2 1.40 sold at 30% off list price of 19.95 013518861X 0 Disk and File Management Tasks on 0 2 3.66 sold at 0% off list price of 36.60 0060984341 0 Grow Young With Hgh : The Amazing 0 1 0.56 sold at 20% off list price of 14.00 0131510517 0 Unix System Administration Handboo 0 1 3.17 sold at 0% off list price of 63.33 0136654312 0 Tools for Unix System Administrato 0 1 1.93 sold at 0% off list price of 38.67 014027555X 0 Spoiled : Why Our Food Is Making U 0 1 0.60 sold at 20% off list price of 14.95 0201114348 0 Handbook of Relational Database De 0 1 2.80 sold at 0% off list price of 55.95 0201350882 0 Algorithms in C++; Parts 1-4; Fund 0 1 2.00 sold at 0% off list price of 39.95 0240802039 0 The Zone System for 35Mm Photograp 0 1 1.50 sold at 0% off list price of 29.95 0240803469 0 John Hedgecoe's New Introductory P 0 1 1.12 sold at 20% off list price of 27.95 0312141041 0 The Existential Pleasures of Engin 0 1 0.48 sold at 20% off list price of 11.95 0312181965 0 Thrones, Dominations 0 1 0.84 sold at 30% off list price of 23.95 0312965176 0 How to Snare a Millionaire 0 1 0.24 sold at 20% off list price of 5.99 0373193246 0 The Nine-Month Bride (Silhouette R 0 1 0.14 sold at 20% off list price of 3.50 038078355X 0 Sex and Salmonella : A Tory Bauer 0 1 0.22 sold at 20% off list price of 5.50 0380793806 0 Funeral Food : A Tory Bauer Myster 0 1 0.24 sold at 20% off list price of 5.99 038079943X 0 Mourning Shift : A Tory Bauer Myst 0 1 0.24 sold at 20% off list price of 5.99 0440222702 0 Backspin 0 1 0.22 sold at 20% off list price of 5.50 0446520942 0 Selling the Invisible : A Field Gu 0 1 0.56 sold at 30% off list price of 16.00 0448031469 0 Ruth Heller's Designs for Coloring 0 1 0.20 sold at 20% off list price of 4.99 0448031485 0 Ruth Heller's Designs for Coloring 0 1 0.20 sold at 20% off list price of 4.99 0448401215 0 Ruth Heller's Designs for Coloring 0 1 0.20 sold at 20% off list price of 4.99 044841564X 0 The Far East (Designs for Coloring 0 1 0.20 sold at 20% off list price of 4.99 0449901572 0 Loving Each Other : The Challenge 0 1 0.40 sold at 20% off list price of 10.00 0505522551 0 The Last Viking 0 1 0.24 sold at 20% off list price of 5.99 0517880342 0 The Art of Photographing Nature 0 1 1.10 sold at 20% off list price of 27.50 0521431085 0 Numerical Recipes in C : The Art o 0 1 2.90 sold at 0% off list price of 57.95 0553346342 0 Faeries 0 1 0.80 sold at 20% off list price of 19.95 0671735853 0 Dream Castle 0 1 0.24 sold at 20% off list price of 5.99 0672313006 0 Sams Teach Yourself Photoshop 5 in 0 1 1.60 sold at 20% off list price of 39.99 0684801345 0 Raising a Happy, Unspoiled Child 0 1 0.48 sold at 20% off list price of 12.00 0684857340 0 And the Horse He Rode in on : The 0 1 0.52 sold at 30% off list price of 14.95 068980119X 0 Feely Bugs : To Touch and Feel 0 1 0.49 sold at 30% off list price of 13.95 0689801203 0 Bugs That Go Bump in the Night : A 0 1 0.52 sold at 30% off list price of 14.95 0689818661 0 Stinky Bugs : A Lift-And-Sniff Boo 0 1 0.35 sold at 30% off list price of 9.99 0714836346 0 The Photo Book 0 1 1.40 sold at 30% off list price of 39.95 0715307916 0 The Wildlife Trusts Nature Photogr 0 1 0.80 sold at 20% off list price of 19.95 0722531486 0 Eczema and Psoriasis : How Your Di 0 1 0.36 sold at 20% off list price of 9.00 0804105995 0 Unnatural Death : Confessions of a 0 1 0.24 sold at 20% off list price of 5.99 0805317481 0 Fundamentals of Database Systems 0 1 3.00 sold at 0% off list price of 59.95 0811724530 0 How to Photograph Insects and Spid 0 1 0.68 sold at 20% off list price of 16.95 0811724557 0 How to Photograph Flowers (How to 0 1 0.80 sold at 20% off list price of 19.95 0811730131 0 How to Photograph Birds (How to Ph 0 1 0.68 sold at 20% off list price of 16.95 0816722013 0 Amazing Mazes : Mind Bending Mazes 0 1 0.20 sold at 20% off list price of 4.95 0817441778 0 Learning to See Creatively 0 1 0.76 sold at 20% off list price of 18.95 0817445455 0 Mastering Flash Photography 0 1 1.25 sold at 0% off list price of 24.95 0821221841 0 The Camera (Ansel Adams Photograph 0 1 0.88 sold at 20% off list price of 21.95 0879518685 0 Travels on My Elephant 0 1 0.68 sold at 20% off list price of 16.95 0879857447 0 Existing Light Photography (Kodak 0 1 0.72 sold at 20% off list price of 17.95 0879857544 0 Kodak Gray Cards 0 1 0.75 sold at 0% off list price of 14.95 0879857722 0 Electronic Flash (Kodak Workshop S 0 1 0.80 sold at 30% off list price of 22.95 0894864025 0 Codependent No More : How to Stop 0 1 0.56 sold at 20% off list price of 13.95 0894866370 0 The Language of Letting Go 0 1 0.60 sold at 20% off list price of 14.95 0896583465 0 The Art of Outdoor Photography : T 0 1 0.88 sold at 20% off list price of 21.95 0898796652 0 Writing Personal Essays : How to S 0 1 0.63 sold at 30% off list price of 17.99 0932633293 0 Data Model Patterns : Conventions 0 1 2.00 sold at 0% off list price of 39.95 0960428429 0 Brewing Quality Beers : The Home B 0 1 0.35 sold at 0% off list price of 6.95 0965308715 0 Photosecrets San Francisco and Nor 0 1 0.85 sold at 0% off list price of 16.95 1558605347 0 Philip and Alex's Guide to Web Pub 0 1 1.80 sold at 20% off list price of 44.95 1558703845 0 Make Your House Do the Housework 0 1 0.60 sold at 20% off list price of 14.99 155963295X 0 Earth in Mind : On Education, Envi 0 1 0.76 sold at 20% off list price of 18.95 1562057626 0 Essentials of Digital Photography 0 1 2.40 sold at 20% off list price of 60.00 1564585085 0 John Hedgecoe's New Book of Photog 0 1 1.05 sold at 30% off list price of 29.95 1565924029 0 Java Cryptography 0 1 1.20 sold at 20% off list price of 29.95 1565924037 0 Java Security 0 1 1.32 sold at 20% off list price of 32.95 156592455X 0 Java Swing 0 1 1.35 sold at 40% off list price of 44.95 1852304936 0 The Natural Way With Eczema/a Comp 0 1 0.24 sold at 20% off list price of 5.95 1853270997 0 The Complete Guide to Home Winemak 0 1 0.32 sold at 20% off list price of 7.95 1860461077 0 Soft City 0 1 0.44 sold at 20% off list price of 11.00 1861001266 0 Professional Active Server Pages 2 0 1 2.40 sold at 20% off list price of 59.95 1883403413 0 Outdoor Photography 101 Tips and H 0 1 0.80 sold at 20% off list price of 19.95 1883403448 0 The Nikon Field Guide : A Photogra 0 1 0.80 sold at 20% off list price of 19.95 2880463297 0 Color & Type for the Screen (Digit 0 1 1.40 sold at 20% off list price of 35.00 B000000F33 0 Skip, Hop & Wobble 0 1 0.72 sold at 10% off list price of 15.99 B000007Q6R 0 Summer Solstice 2: A Windham Hill 0 1 0.65 sold at 23% off list price of 16.97 B00000AGDD 0 Supernatural [Digipak] 0 1 0.65 sold at 23% off list price of 16.97 B00000D9W9 0 Thanksgiving: A Windham Hill Colle 0 1 0.59 sold at 30% off list price of 16.97 B00000DD54 0 Up 0 1 0.59 sold at 30% off list price of 16.97 ---------- ------ ----- ----- ------- ----------------------------------- Totals: 3550 29 93 $158.32 ISBN/ASIN home page search other --------------------- ----------- --------- --------- --------- --------- Number of Visitors on 08-Nov-1998 462 0 0 0 Number of Visitors on 09-Nov-1998 268 0 0 0 Number of Visitors on 10-Nov-1998 387 0 0 0 Number of Visitors on 11-Nov-1998 258 0 0 0 Number of Visitors on 12-Nov-1998 265 0 0 0 Number of Visitors on 13-Nov-1998 223 0 0 0 Number of Visitors on 14-Nov-1998 147 0 0 0 --------------------- ----------- --------- --------- --------- --------- Total Visitors this week 2010 0 0 0 HOW TO READ THIS ACTIVITY REPORT ---------------------------------------------------------------------- ITEMS HIT AND ORDERED --------------------- The column labeled "HITS" represents the number of times one of your visitors clicked on your link to this item. This column can help you gauge your visitors' interest in the books you are recommending. NOTE: Zero hits is a perfectly normal result! It usually means that the item was ordered by somebody who followed your link to our home page, used your Amazon.com search box or followed your link directly to another recommended item and then ordered this item as they browsed through our site. In a few cases, it might mean that the customer added the item to their shopping basket during a visit from you during a prior week and only just finalized their order. The two columns beneath the heading "ORDERED" are labeled "DIR." and "NDIR" - these columns show you the number of copies ordered for each listed item during the week. Note that the item's title appears on a separate line above the hits and order quantities. The "DIR." column refers to directly linked items - the individual products you recommended to your visitors. If a visitor follows your link to one of these items and then places the item in their shopping basket on the resulting web page, the quantity they order will appear in this column. Items in this column earn either 5% or 15% referral fees, depending on their selling price and whether they are books or other, non-book products. The "NDIR" column refers to all other items that your visitors added to their shopping baskets during their visit. This includes any item ordered during a visit that begins when somebody follows your link to our home page or uses the Amazon.com search box on your site. If you provide only these kinds of links then all resulting orders would show up in this column. Items in this column earn 5% of their selling price. The column labeled "REFERRAL FEE" represents the referral fees your site has earned on orders. Please remember that we pay you based on orders *shipped*, so your actual Referral Fee may be somewhat lower than the fee stated here. Only after these orders are paid for and shipped will they actually count toward your referral fee. Some of these orders may later be cancelled, customers' credit cards may be declined and occasional returns should be expected; in any of these cases, the referral fee will not be earned. VISITOR COUNTS -------------- A "Visitor" is a person who clicks on book links from your site, and is counted as 1 visitor (above) regardless of the number of different titles they click on. We keep track of this by watching their shopping basket ID, which remains the same for every book they click on. There are 3 columns in the visitor count section: The "ISBN/ASIN" column shows you the number of unique visitors who followed one or more of your links to specific items during the week. The "amz home" column shows you the number who followed your link to the Amazon.com home page during the week. Lastly, the "search" column contains visitors who used your Amazon.com search box. IMPORTANT NOTES REGARDING VISITORS: 1) Visitors are unique within each column, but the same visitor will be represented in EACH column that applies. As an example, if only one visitor used your links during the week but used both your search box and a link to a specific item, the report would show 1 visitor in each of those columns. 2) A "Hit" is any person clicking on a book link, and each click is counted as 1 hit. If the same visitor clicks on 5 different titles, we record 1 visitor in the "ISBN/ASIN" column and 5 hits. Therefore, you should expect the number of visitors to be lower than the total number of hits in most cases. Thanks again for your participation in the Amazon.com Associates program. Have a great week! Sincerely, Tom Schonhoff Amazon.com Associates Program