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I can't think of anyone in the web industry -- engineers, content producers, advertising sales, etc. -- that wouldn't benefit from the remarkably common-sensical (yet somehow lucidly revealing) presentation that Greenspun's spun.
The only problem is that the title makes it look like a techie book -- one for database techies. There is plenty of that covered, but for me (a non-database techie) there's so many gems sprikled throughout that I recommend it to anyone, techie or not.
I spent 2.5 years writing a book of my own, yet I feel this is one of the best books I've ever read. The only problem I could point out, besides the ill-conceived title, is that some of Greenspun's nomenclature gets overused and somewhat weary. A small price to pay for the fantastic light he sheds on common-sense web publishing.