w.s. austin

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• July 2, 1999, on List of Weasels:

  I came to the realization, about halfway through this page, that effective marketing of one's slides on the internet seems to go hand-in-hand with falling victim to the "weasels." Remember that if you are selling use of an image, previous exposure in a given market can really do it damage, especially if the abuse is being carried out by a person or business with an unsavory reputation--and when is it not? When trying to see things from an art director's perspective (whether pro or a de-facto art director for a mom-and-pop business), I too would pass by an image that had become "tainted" or "stale." Context carries meaning, and by attaching their message to your photo they are changing the message of your work just as if they had appeared at your shoot and, at gunpoint, insisted that you endorse their product/idea/site/opinion. The problem then is how to stop it. Like many have concluded, they can't be arsed to spend several thousand prosecuting the violation of a copyrigh...