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I find myself split between throwing myself into complete yuppiedom and staying in the "earthy" thriftiness mode. Thriftiness (and genetics) won out. If you want a name brand like GE or semi-brand name like Thomas-Broyhill, look for factory warehouses! JC Penny has a warehouse 15 minutes from my home, where we saved $200 on GE dryer. It had a horizontal scratch on it's side. We spent $150 on a beautiful cherry stained dining room table (retail $750) at the Wicks Furniture outlet because it had faint scratches on it's table top that were invisible unless you were eye level with it. No matter what you're buying, and no matter where you are, there's a deal to be had.