One-evening Web Course
Audience: decision-makers who need the big picture and professional programmers who need marching orders. Check
to register for upcoming classes.
7:00 -- 8:00 pm: Web services to support people working together
working within a company: intranet
Case Study: collaboratively developed and shared presentations
Case Study: knowledge management for 10,000 sales people at Siemens
8:00 -- 8:45 pm: Web services to support people teaching each other
elements of a successful online community
an open-source toolkit
applied to support these elements at photo.net (40,000 users; 1 million hits/day)
Case Study: the same toolkit plus some modules applied to support education at Caltech and MIT
8:45 -- 9:00 pm: soda/coffee/cookie break
9:00 -- 10:00 pm: The wide world of ecommerce
What's interesting about ecommerce:
lifetime customer value management
1:1 marketing for real
Case Study: Integrating a Web server with a mass-customized clothing factory.
Case Study: Building a vanilla catalog-shopping site with free open-source tools.
10:00 -- 10:30 pm: The wider world
one hour to make people think:
three weeks to make the chemical industry think:
a lifetime to make America's politicans think:
Gruesome Details: see