The world’s best camera store: Fotocare

I’ve been making flying videos with a Sony HDR-FX1 camcorder. Sony, for perverse reasons known only to its corporate soul, has equipped this machine with a 1/4-20 socket rather than a standard shoe. Touring the professional camera stores of Boston did not result in any solution to the challenge of mounting a wireless microphone receiver or video light on this machine.

Being in Manhattan, I stopped in to see Jeff Hirsch, owner of Fotocare, who is the standard savior of troubled studio photographers. Jeff has just moved into a beautiful new storefront on W. 22nd (between 5th and 6th), considerably enlarged from his old place. I explained my problem to Jeff and within three minutes was walking out with the right adapter.

It is nice that the world’s leading expert on which studio digital backs work best and how to light a car in a warehouse can still take time to solve small problems for small customers. It is sad to think that the Amazonification of the universe is reducing the number of cities in which a shop like Fotocare will be able to exist, but we’ll always have New York… (I hope!)

[Across the street is an excellent Provencal restaurant, Allegretti.]

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