In an ad-blocked world, will nearly all Internet information be corrupted?
The Web started out life in 1990 with information that was untainted by commercial bias. There was no money to be made so people wrote whatever they believed. The Great Age of Internet Advertising, from the second half of the 1990s until around 2013, poured money into web publishing but in such a way that publishers could still write whatever they thought because advertising revenue tracked audience size. The anti-reader behavior of some publishers and advertisers has resulted in the current Age of the Ad Blocker. It is hard to imagine many readers taking the trouble to white-list favorite sites and/or sites that display relevant and unobtrusive advertising.
Publishers still want to get paid. Does this mean the advertising will increasingly be woven into the content in ways that are impossible for ad blockers to detect and thus perhaps impossible for humans to detect? Consider a car magazine. If they can’t make money from running ads, why not get paid by Toyota to write “the latest Camry is much better than the current Honda Accord” (or vice versa, of course)? In that case how will a reader ever be able to trust anything?
[Of course I recognize that the “good old days” weren’t so good, e.g., “A Whopping 20% Of Yelp Reviews Are Fake”]
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