From Natural Causes: An Epidemic of Wellness, the Certainty of Dying, and Killing Ourselves to Live Longer by Barbara Ehrenreich:
Jon Kabat-Zinn, a Zen-trained psychologist in Cambridge, Massachusetts, had already extracted what he took as the secularized core of Buddhism and termed it “mindfulness,” which he extolled in two bestsellers in the late 1990s. I first heard the word in 1998 from a wealthy landlady in Berkeley, who advised me to be “mindful” of the suffocating Martha Stewart– ish décor of the apartment I was renting from her, which of course I was doing everything possible to unsee. The probable connection to Buddhism emerged when I had to turn to a tenants’ rights group to collect my security deposit. People like me— renters?— she responded in an angry letter, were oppressing Tibetans and disrespected the Dalai Lama. During the same stint in the Bay Area, I learned that rich locals liked to unwind at Buddhist monasteries in the hills where, for a few thousand dollars, they could spend a weekend doing manual labor for the monks. Buddhism, or some adaptation thereof, was becoming a class signifier, among Caucasians anyway, and nowhere was it more ostentatious than Silicon Valley, where star player Steve Jobs had been a Buddhist or perhaps a Hindu— he seems not to have made a distinction— even before it was fashionable for CEOs to claim a spiritual life. Guided by an in-house Buddhist, Google started offering its “Search Inside Yourself” trainings, promoting attention and self-knowledge, in 2007.
In a stroke of genius, Gordhamer found a way to raise the issue while actually flattering the tech titans. He claims to have discovered that, while the rest of us struggle with intractable distraction, leaders from Google, LinkedIn, Twitter, and other major tech companies seem to be “tapped into an inner dimension that guides their work.” 22 He called it “wisdom” and started a series of annual conferences called Wisdom 2.0, based originally in San Francisco, in which corporate leaders, accompanied by celebrity gurus, could share the source of their remarkable serenity, which was soon known as mindfulness.
Mass-market mindfulness began to roll out of the Bay Area like a brand-new app. Very much like an app, in fact, or a whole swarm of apps. There are over five hundred mindfulness apps available, bearing names like “Simply Being” and “Buddhify.”
While an earlier, more arduous version of Buddhism attracted few celebrities other than Richard Gere, mindfulness boasts a host of prominent practitioners— Arianna Huffington, Gwyneth Paltrow, and Anderson Cooper among them. It debuted at Davos in 2013 to an overflow crowd, and Wisdom 2.0 conferences have taken place in New York and Dublin as well as San Francisco, with attendees often fanning out to become missionaries for the new mind-set— starting their own coaching businesses or designing their own apps. A recent Wisdom 2.0 event in San Francisco advertised speeches by corporate representatives of Starbucks and Eileen Fisher as well as familiar faces from Google and Facebook. Aetna health insurance offers its thirty-four thousand employees a twelve-week program and dreams of expanding to include all its customers, who will presumably be made healthier by clearing their minds.
How well does it all work?
What there is no evidence for, however, is any particularly salubrious effect of meditation, especially in byte-sized doses. This was established through a mammoth federally sponsored “meta-analysis” of existing studies, published in 2014, which found that meditation programs can help treat stress-related symptoms, but that they are no more effective in doing so than other interventions, such as muscle relaxation, medication, or psychotherapy. … So maybe meditation does have a calming, “centering” effect, but so does an hour of concentration on a math problem or a glass of wine with friends. I personally recommend a few hours a day with small children or babies, who can easily charm anyone into entering their alternative universe.
[Based on the last sentence, I think it is safe to say that the author has never been to our house.]
> What there is no evidence for, however, is any particularly salubrious effect of meditation
After reading “Three Simple Steps” by Trevor G Blake, I’ve been practicing what Blake calls “quiet time” (simple step #2). Kinda like mindful mediation, it’s simply beginning each morning by sitting quietly for 20 minutes. He gleaned this practice from the autobiographies of Thomas Edison, Henry Ford, Madam CJ Walker, and others.
Blake credits “quiet time” for sparking the ideas and intuition that lead to his business success. In 8 years he concurrently started then sold 2 pharma companies for $105M and $300M. Both had zero employees, no offices, and were run working part-time from his spare bedroom.