From 2003, The Chinese car:
Within 10 to 20 years the Chinese will be able to sell a car that is very similar to today’s rental car: 4 doors, 4 seats, air conditioner, radio, new but not fancy. It will cost between $2000 and $3000 in today’s dollars. With cars that cheap it will be unthinkable to manufacture in the U.S. Consumers won’t bother to finance a $2000 purchase separately (maybe they’ll add it to their credit card debt).
Among the large range of my failed predictions, this one would appear to have been an unusually spectacular failure. Very few Chinese-made cars are available in the U.S. and they cost $40,000-70,000, not $3,000. Maybe there is some hope for salvaging my reputation as a prophet. “What a $15,000 Electric SUV Says About U.S.-China Car Rivalry” (Wall Street Journal, May 3, 2025):
For an American used to a $50,000 gasoline-powered SUV as the standard family choice, the Chinese market is hardly recognizable. … Chinese car buyers no longer need to debate whether an EV can be made affordable, not when a decent starter model costs $10,000 and a luxury seven-seater with reclining massage chairs can be had for $50,000. … Toyota said its bZ3X—the recently introduced model that starts at $15,000—was designed in China by the company’s engineers in the country, who worked with a local joint-venture partner. It is made in Guangzhou with Chinese batteries and driver-assistance software from Momenta, a Chinese leader in that field.
I was off by a factor of more than 3X, then? What if we adjust for the inflation that the government assures us doesn’t exist? Adjusted for official CPI, $3,000 in 2003 is equivalent to about $5,250 today. So I was off by only a factor of two! What if we try to adjust for inflation as experienced by Americans who buy houses? (official CPI excludes the cost of buying and living in a house in favor of a hypothetical “owner equivalent rent”) The Case-Shiller Index has gone from 133 to 324:
If we adjust the $3,000 number from 2003 with the growth in house prices, we get $7,300. My prediction was of a $7,300 car, then, in today’s money and the WSJ says that $10,000 now buys a reasonably good car (denied to Americans, but available in the world’s largest market for cars).
Related:
- The “Chinese car” turned out to be Indian (2009 article on the Tata Nano)
- the made-in-China Volvo S90, below (as Syrians immigrated to Sweden, Volvo emigrated to China)
