Why doesn’t anyone want to buy Intel’s Gaudi AI processors, supposedly cheaper than Nvidia’s H100?
Intel claims to have a faster and more cost-effective AI system than Nvidia’s H100. It is called “Gaudi”. First, does the name make sense? Antoni Gaudí was famous for doing idiosyncratic creative organic designs. The whole point of Gaudí was that he was the only designer of Gaudí-like buildings. Why would you ever name something that will be mass-produced after this individual outlier? Maybe the name comes from the Israelis from whom Intel acquired the product line (an acquisition that should have been an incredible slam-dunk considering that it was done just before coronapanic set in and a few years before the LLM revolution)?
Intel claims that their Gaudi 3-based systems are faster and more efficient per dollar and per watt than Nvidia’s H100. Yet the sales are insignificant (nextplatform):
Intel said last October that it has a $2 billion pipeline for Gaudi accelerator sales, and added in April this year that it expected to do $500 million in sales of Gaudi accelerators in 2024. That’s nothing compared to the $4 billion in GPU sales AMD is expecting this year (which we think is a low-ball number and $5 billion is more likely) or to the $100 billion or more that Nvidia could take down in datacenter compute – just datacenter GPUs, no networking, no DPUs – this year.
Nvidia’s tools are great, no doubt, but if Intel is truly delivering 2x the performance per dollar, shouldn’t that yield a market share of more than 0.5 percent?
Here’s an article from April 2024 (IEEE Spectrum)… “Intel’s Gaudi 3 Goes After Nvidia The company predicts victory over H100 in LLMs”:
One more point of comparison is that Gaudi 3 is made using TSMC’s N5 (sometimes called 5-nanometer) process technology. Intel has basically been a process node behind Nvidia for generations of Gaudi, so it’s been stuck comparing its latest chip to one that was at least one rung higher on the Moore’s Law ladder. With Gaudi 3, that part of the race is narrowing slightly. The new chip uses the same process as H100 and H200.
If the Gaudi chips work as claimed, how is Intel getting beaten so badly in the marketplace? I feel as though I turned around for five minutes and a whole forest of oak trees had been toppled by a wind that nobody remarked on. Intel is now the General Motors circa 2009 of the chip world? Or is the better comparison to a zombie movie where someone returns from a two-week vacation to find that his/her/zir/their home town has been taken over? Speaking of zombies, what happens if zombies take over Taiwan? Humanity will have to make do with existing devices because nobody else can make acceptable chips?
Related:
- Elon Musk has bought, for Tesla’s self-driving efforts (“experiments”?), 90,000 Nvidia H100s
- Why wasn’t diversity Intel’s strength?