Tim Cook gave a commencement speech this year at MIT. Let’s look at the transcript:
in a moment of youthful indiscretion, I might even have experimented with a Windows PC, and obviously that didn’t work.
I would have laughed about this six months ago. Now that I own a $2,400 Dell XPS 13 2-in-1, I am crying.
I had never met a leader with such passion
The person who gets paid to lead says that it is all about the great leader and the passion. And that probably you should find a passionate leader and follow him or her. It worked for the Germans in the 1930s (well, until roughly 1943 anyway). Why not for MIT grads?
Aligned with a leader who believed that technology which didn’t exist yet could reinvent tomorrow’s world.
He’ll just have to agree to disagree with Bill Burr.
So the question I hope you will carry forward from here is how will you serve humanity?
Should we burden 22-year-olds with this standard? Shouldn’t this be reserved for the Albert Schweitzers? (Or are we interpreting “serve humanity” as in this Turkish Airlines commercial?)
Technology today is integral to almost all aspects of our lives and most of the time it’s a force for good.
Because video games enable Americans to enjoy their SSDI and Oxy? Wouldn’t most people actually be better off if they didn’t have an iPhone that encouraged them to waste time with Farmville, Facebook, and celebrity news?
I’m not worried about artificial intelligence giving computers the ability to think like humans. I’m more concerned about people thinking like computers without values or compassion, without concern for consequences.
Like Owen Wilson in Wedding Crashers, telling women “You know how they say we only use 10 percent of our brains? I think we only use 10 percent of our hearts.”?
Whatever you do in your life, and whatever we do at Apple, we must infuse it with the humanity that each of us is born with.
What if “humanity” for some Apple customers means waging Jihad? Why is humanity-infused automatically better than plain technology?
Don’t listen to trolls
Where “troll” = “anyone who didn’t vote for Hillary”? Or “troll” = “anyone who disagrees with you”?
At a shareholders meeting a few years back, someone questioned Apple’s investment and focus on the environment. … So I told him, “If you can’t accept our position [of wasting shareholder money on unprofitable green initiatives], you shouldn’t own Apple stock.”
Tim Cook is not afraid to speak truth to power!
[Separately, in what sense is Apple “green”? They are headquartered in a place that is accessible only by car, right? So wouldn’t they be automatically less green than a typical Manhattan-based Fortune 500? They compound this problem by being headquartered in a place where real estate is crazy expensive, which causes at least some workers to settle 30-90 miles away. They further compound this problem by being headquartered in a place with some of the worst traffic jams on the planet, which causes commute times and gasoline consumption to be yet more extreme.]
When you are convinced that your cause is right, have the courage to take a stand.
What kind of courage is required when you’re at the head of a trillion-dollar company?
if you choose to live your lives at that intersection between technology and the people it serves, … then today all of humanity has good cause for hope.
Uh oh, bad news for humanity every time someone decides to major in science rather than engineering. In fairness to Cook, though, when was the last time that you used a Higgs boson to get to the next level in an iPhone game?
Readers: did you find anything non-generic in the transcript? To me the speech seems like something almost anyone could have given. Why not share with MITers some secrets of effective management? Tim Cook must know something that makes him worth hundreds of millions of dollars to Apple shareholders (or at least they pay him that much!). Why not try to share that?
Related:
Full post, including comments