PLATO and CDC: How does a big company full of smart people miss a revolution?

The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture (Brian Dear 2017; Pantheon) tells a story of business blindness.

The programmers of the powerful CDC mainframe had all of the technical knowledge, and more, of the PC pioneers, but they didn’t want to drop everything and rush to the PC. The business folks behind the mainframe were similarly mentally locked into their well-trodden paths of sales and applications.

The CDC/PLATO folks actually built a modern distributed system, with a microprocessor in every terminal (“desktop PC”) and communications lines back to a server.

Instead of orange pixels, they were grayish white. The new terminal, called the IST (short for Information Systems Terminal), looked more like an early personal computer. A big, wide, heavy base, with a black grille in front, to which a detached keyboard was connected via a thick cable. On top of the base was a monitor, a special elongated CRT with a square display featuring exactly 512 x 512 black-and-white pixels and, mounted directly over the surface of the CRT’s glass, a reflective, acrylic touch screen with barely visible gold wires crisscrossing across the display. During the nine months of development, the price of CMOS (complementary metal-oxide semiconductor) memory chips had plummeted even further than Hill had anticipated. “According to the really long-haired predictions,” says Hill, “it was going to come down, by six or eight to one, and it came down about ten to one, right when we were doing our development. The result was that we could produce a memory-mapped video terminal, which as far as I know had never been done before, because it was cost-prohibitive.

“We produced what in effect was a PC,” says Hill, “in 1975.” When one considers the year this machine was developed, and compare it to what else was available at that time, it is suddenly apparent that CDC had just leapfrogged over the entire microcomputer field. Here is Hill describing his machine: “[ It had an] 8080 microprocessor, it had plugin cards, it had a separate monitor, with a cable going to the main box, it had a separate keyboard, it had plugin modems, plugin memory, plugin communications, and we even had a plugin disk driver, that wasn’t part of the standard stuff, but we had it networked, so it was revolutionary. And our big problem was producing it at low cost. And we did that. That terminal came in with something like a $ 1,300 cost, in the first few terminals. And that was beyond everybody’s belief.” By the time the IST was ready to be sold to consumers, the marketing people had marked up the price to over $ 8,000, says Hill. It was the beginning of a long line of very bad decisions at CDC. Hill believed the terminal should have been sold for $ 100 above cost. “If we’d done that, we would have flooded the market because people knew they could use it for other things. It would take loadable programs— we could load programs down from the mainframe into that terminal.”

Note the last sentence. The system had the same capability as a modern Web browser that may download a Java or JavaScript program from the server.

The author says that CDC had roughly $1 billion in revenue in 1969 ($7 billion in today’s mini-dollars) so it was about one seventh the size of IBM. Management went all-in on computer-delivered education, which meant trying to sell to governments such as the Soviet Union, Iran, and Venezuela. The U.S. government delayed the Soviet sale due to security concerns and then killed it after the invasion of Afghanistan (imagine how many trillions of dollars we could have saved if we had let the Russians support the secular government in Afghanistan and not supported the Mujahideen!). The Iranian deal fell apart due to political instability:

CERL and CDC created Persian-language support in PLATO as part of the demos, and eventually the Shah’s government agreed to a deal. However, it required that the IST terminals had to be made in Iran (or at least have a decal with “Control Data of Iran” and Persian script on it affixed to the screen bezel). In the end, the Ayatollah Khomeni and the Iranian revolution ended CDC’s hopes in that country. Several of the government ministers, including Prime Minister Amir-Abbas Hoveyda, who had attended the demos back in 1975, were executed. CDC personnel had to evacuate the country, and the company lost a lot of money.

The Venezuela dream didn’t pan out either…

“Venezuela was more corrupt than Iran, if that was possible…. In South America, the Venezuelans were known as the ‘Iranians of South America’ and not just for their oil reserves. You could get anything you wanted in Caracas— anything. Like many CDC international offices, CDCVEN [the acronym CDC used for its Venezuelan business] had its own guy specializing in local bribery and ours was good.” This was CDC’s fixer for Venezuela, “used for more local practical bribery associated with licenses, permits, getting employees and families out of scrapes, etc.” … “My short version,” Smith once explained in an email, “is the PLATO buy became entangled in Venezuelan politics and did not survive the massive political infighting and jockeying for a bite out of it for all concerned (including two or more of our own guys). I do not believe we lost it because we did not bribe. True there was a corporate public effort to clean up our act (I have seen CDC bribe all over the world— even in places like Germany, supposed to be un-bribable) but HQ never backed off of doing business along those lines (anyway it was very difficult to stop the local CDC folks from making deals HQ did not know about). In a lot of countries it was the only way to do business. When the U.S. government started with pressure on U.S. companies to not bribe they started our downfall in the business world….

Are you a big believer in social impact investing? So was the imperial CEO of CDC:

Morris tried to explain to [William] Norris the benefits of pursuing business and education markets at the same time— charging more to business customers so they could charge less to education customers— but Norris did not see it this way. “Norris logically could see it that way,” said Morris. “But his concern was, ‘I’m doing this because I want to make a social impact on education. And if you guys go and turn your attention to selling in the business environment, you’re going to start forgetting about education, and start forgetting about our end goal. I want you to concentrate on education. Okay?’ And so based on that, we did concentrate on education, I still think today if we had sold into the business environment we would have been able to fund more of the stuff that was getting the price down and achieving the educational objectives that we were out to achieve.”

“Addressing society’s major unmet needs” became Norris’s rallying cry, a remarkably progressive mantra for a tech company in the 1970s and 1980s, and one that the rest of the industry and financial world regarded with befuddlement or derision.

In 1984, Randall Rothenberg wrote a profile of Bill Norris and Control Data for Esquire magazine. The article never ran. However, Rothenberg’s recollections of the article’s conclusions shed light on the predicament Norris and CDC were in, particularly with regard to PLATO. “Control Data,” he says, “was an example of what we’d later call industrial policy; its expertise was in seeking government funding for technology projects relating to supercomputing. When the government market for supercomputing for military and economic applications began to dry up (because of, e.g., the advance of minicomputing), CDC, instead of adapting its business model, began to seek new uses within a government welfare structure for its existing supercomputing technology. Using the technology for training, small business development, etc., was a logical extension of this. What CDC could not do was diverge from a model predicated on powerful central control. The whole notion of distributed systems— in computing, in social welfare, in anything else, it seems— was totally foreign to it. So the inapplicability of its technology to the social-welfare aims it was seeking to address was something the company could not work around. Put another way, it had come up with the perfect Great Society solution— twenty years late.”

CDC and PLATO were successful in some markets:

Those industries [that bought and used PLATO] were aviation, including airlines like American and United; power utilities, including nuclear and electric; the financial industry; manufacturing; and telecommunications. “Basically it turned out that they were the industries that were regulated,” says Glish.

PLATO was used to train air traffic controllers within the FAA:

The program was so successful— and the FAA’s budget was so tight— that the aging CYBER computer (and the formerly white terminals, yellowing over time under years of fluorescent light) was still running TUTOR lessons twenty years later, well into the 2000s. Some of the original courseware developers would over the years retire only to be rehired by a desperate FAA needing them to fix or update the lessons they’d developed years earlier— since TUTOR programmers had become scarce.

I think the book teaches an important business lesson. Here was a company that had the capital and the people do make near-infinite money if they had simply shown up in the marketplace and given customers what they were asking for. Instead they got fixated on telling customers what they should want and on selling to a particular cluster of customers. They died (company history) during a time period when enterprises all over the world were greatly expanding their IT budgets and when investors were willing to pay absurd multiples of profits for IT vendors.

More: Read The Friendly Orange Glow: The Untold Story of the PLATO System and the Dawn of Cyberculture

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Americans hate Trump even when they agree with him?

One of my Facebook friends complained about Trump’s proposed $10 million military parade:

Our government is actually wasting money this way amidst so many real economic issues? … If they care about vets, invest that money in veterans’ affairs: in their hospitals, in their mental health support programs. In prosthetics and lowering costs of medications, in improving the VAs. This parade is an outrageous waste of resources.

I pointed out that she and Donald Trump were mostly on common ground. Both are passionate about increasing the funding for the VA. Trump’s proposed budget for FY2019:

President Trump proposes a total of $198.6 billion for the Department of Veterans Affairs (VA). This request, an increase of $12.1 billion over 2018, will ensure the Nation’s Veterans receive high-quality health care and timely access to benefits and services.

A lot of folks think that the VA’s health care system should be eliminated. From a retired colonel (NBC):

The relationship between the VA and the American public used to be a very close one. The VA was founded and then expanded to a huge size to serve the needs of veterans at a time when we had lots of them, when nearly every household included someone who wore, or once wore, a uniform.

That’s no longer the case. Most Americans no longer know anyone in uniform, and so for many, military service, and the obligation to take care of those who serve, has become an abstraction. We say we love our troops, but that’s because we don’t have to be the troops.

And now we have a huge bureaucracy that most citizens know little about, and our expectations have been mismanaged. We think this large government structure can take care of our veterans, but it can’t, no matter who is in charge, or how much money we throw at it. Bureaucracies are excellent at doing routine things in a routine way, but as any physician can attest, medicine is not routine.

We have created a large bureaucracy with thousands of hospitals, clinics, waiting rooms and employees to deliver medical care, and it needs to be abandoned. It makes no sense to have a parallel universe to take care of our veterans, separate doctors, separate facilities, equipment and even protocols. There is no reason that veterans who would otherwise wait for months to be seen at a VA health clinic can’t be seen by private doctors, the same doctors who treat everyone else. The procedure doesn’t need to be complicated: patient is seen by private doctor, private doctor treats patient, doctor sends bill to government, government pays doctor.

[A friend worked as a doctor at the VA and described union agreements and bureaucracy that made it impossible to serve patients properly. Unionized nurses would refuse to assist with critically ill patients when it was time for their break. A unionized nurse also tied up one of his colleagues with a harassment complaint (both the survivor and the abuser identified as non-lesbian females so it was not a “sexual harassment” dispute).

She and Trump both want to keep pouring money down this hole, though (though she characterized the $12 billion bump for FY2019 as “not enough”). I asked “If you see the issues as related, why get into a fight with Trump over a $10 million parade when you agree with him on the VA funding issue ($200 billion per year; 20,000X the cost of the parade)? Are you willing to let him have his parade if he gives you the bigger VA budget that you want?” The answer was “no”.

Since it is not guaranteed that Congress will approve this requested increase, why wouldn’t she go down to Capitol Hill and lobby for support? She has no children or job to hold her back (she has more than 20 years of education and is in “prime age” for working, but is not seeking employment).

[Note that I wouldn’t personally choose to spend $10+ million (out of a $4 trillion total federal budget) on a parade in D.C., mostly because I am generally opposed to taking money from taxpayers in the Midwest to pay for more free fun stuff that residents of the imperial capital can enjoy.]

Trump was a Manhattan Democrat for most of his life, so it should be the case that my coastal Facebook friends would find at least some things to agree on with him. But instead they are outraged and enraged 24/7 on every conceivable issue. I assume that this is rational behavior, but why? What are they getting out of it?

Related:

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Bizarre airplane news

Just one issue of Avweb…

The news was not all bad/strange:

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Honda Clarity versus Accord test drive

We still need a new car and, except for the broken Apple CarPlay, are happy with our Honda Odyssey. So I went down to the local dealer and drove a base Clarity plug-in hybrid and an Accord EX.

(Why not keep having the old car fixed when it fails? Americans are no longer willing or able to work as automobile mechanics (see nytimes). Actually I wonder if there could be a good business exporting seriously broken cars to Eastern Europe or some other part of the world where there are a lot of skilled craftspeople. If a car needs more than 15 hours of labor to repair, ship it out!)

A lease on the stripped Clarity has come down in price a bit, but stripped is pretty stripped, e.g., there are no power seats. The worst part of the Clarity is a bizarre touch-screen slider volume control. Considering that the touch screen on our Odyssey freezes up every three or four drives, having it be the primary means of controlling audio volume wouldn’t be my first design choice. Given that a car is often in motion (well, maybe not in a U.S. populated by 327 million people using a road network designed for 150 million), how could it ever be the case, for a frequently-used control, that a touch screen is better than a knob that can be adjusted by feel?

If Honda’s brilliant engineering minds had in fact settled on this interface for all of their cars I would be prepared to consider the possibility that they were right and I am wrong. But the Accord EX has the same touch screen…. surrounded by physical buttons and two knobs (one for volume, one for tuning). Does Honda expect a different species of animal to be behind the wheels of these two cars? If not, why wouldn’t one design choice be considered optimum by the engineers at the same car company?

[Honda’s 2018 line-up seems to embrace the idea of at least three different types of human brains, actually. The Odyssey EX-L has the touch screen and, unlike either the Clarity or the Accord, a single physical knob (power/volume). It lacks the physical button surround of the Accord. Maybe this design harlequinade will stop aviation nerds from complaining about the deep menu structure of the Garmin G1000?]

Similarly, Honda can’t seem to make up its collective mind regarding what safety systems should be included in a car. The Clarity lacks the blind spot monitoring system that is on the Odyssey and the Accord. The Accord lacks the “beep if you’re about to back into something” feature of the Odyssey. It seems like a bad idea for a multi-car family to have one car with features A, B, C, and D while the other car has only A and C. The driver will get complacent in the car with more safety systems and then be rudely surprised in the less intelligent car.

The Clarity has current capacity stamped right next to its USB outlets. The Accord does not. Interestingly, Honda has chosen capacities of 1.5A and 1A for the front USB outlets of the Clarity. The machine has a powerful enough electrical system to push a car 50 miles down the highway, but it can’t charge an iPad with 2.1 amps? Maybe it would be too much to ask for USB-C quick charging in a 2018 car, but why not a full power USB outlet if they are going to bother with one at all?

The Accord EX is not as nice a highway cruiser as the vault-like Odyssey EX-L. There is no acoustic glass and consequently there is plainly a lot more road noise. The Accord has power seats, like in the Odyssey, but no memories!

Readers: What’s a good sedan that can be leased for $300-400/month and has at least comparable driver idiot-proofing to the latest Honda Odyssey? Also, one member of our household is an animal-lover and would prefer not to sit on the dead skin of an unfortunate cow (i.e., she prefers cloth upholstery, as featured in luxury Robinson R44 helicopters).

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Teachers are both unionized and underpaid?

My friends who are still mourning Hillary’s loss like to say that (1) public school teachers are “underpaid,” and (2) workers need to be unionized. [What’s their mourning process, you might ask? Lately it seems to be full-time speculation about which women agreed to exchange cash for sex with a certain hated billionaire 12 or more years ago.]

The West Virginia teachers recently went out on strike. A Facebook friend interrupted his stream of Trump hatred to post “Solidarity forever. Most people in politics just talk about doing things for working people.” on top of an article about the Legislature giving unionized government workers a pay raise in hopes of ending the strike. (Now the median-earning “working people” in West Virginia will pay higher taxes so that the above-median-earning teachers in West Virginia can move farther away from the median. Also, it is likely that Medicaid funding will be cut so the poorest folks in West Virginia will be financing this raise as well.)

His friend added “The best part is it’s inspiring teacher strikes in other states, too!” and I couldn’t resist pointing out the apparent contradiction of Americans voting to spend $700 billion per year on K-12 schools and then celebrating when those schools were shut down. My response: “That IS awesome. There is nothing worse than children being in school.” (This was a most definite #NotFunnyAtAll!)

Although it was fun to rile up the righteous, let’s circle back to these dual beliefs. Teachers are underpaid and unions secure fair compensation for workers. If nearly all public school teachers are unionized and, at least in some states, they have the right to strike, how can they be underpaid? And if they are grievously underpaid, despite being unionized, shouldn’t they stop paying union dues? (maybe they will get their chance, depending on how the Supreme Court rules in the recently argued Janus v. AFSCME)

Related:

  • BLS data on quit rates for public school teachers: They are only about 1/3rd as likely to quit their jobs compared to an average private sector worker, so apparently they are gluttons for punishment, showing up every day in exchange for an unfair wage. Or maybe this explains the difficulty that American K-12 students have with the critical thinking part of the PISA test. Teachers are unable to recognize how much better off they’d be if they quit their underpaid jobs and took different jobs. How can they then teach students to think critically about their own situations?
  • BLS says that high school teachers need a bachelor’s degree and earned a median $58,030 annually two years ago.
  • BLS says that the median worker with a bachelor’s degree earned $1,278 per week at the end of 2017. So if the school year is considered to be 40 weeks, that would be $51,120 per school year. (i.e., even if the value of health care, pension, and union protections against being fired were worth nothing, teachers earn an above-median cash wage among college-educated Americans)
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Mississippi law on abortion after 15 weeks

There is nothing that my Massachusetts- and California-based Facebook friends like better than heaping abuse on Americans who are too stupid to live on the coasts (Gulf Coast doesn’t count as a Big Brain Coast!). The latest issue that excites them is an abortion law update in the South: “Mississippi Governor Signs Nation’s Toughest Abortion Ban Into Law” (NPR). The law restricts abortions after 15 weeks of gestation.

Premature babies were one topic that we studied last month during my sojourn at the local medical school. Preterm babies can be expensive, so much so that self-insured employers will try to avoid paying for fertility services, such as in-vitro fertilization (IVF), due to the risk that triplets will be born and punch a $300,000 hole in their budget (not all triplets are dramatically premature, of course, but $300,000 is the average cost).

We learned that, from a medical point of view, babies can be viable and will receive treatment after 22 or 23 weeks of gestation (about 70 percent will survive; some babies are surviving birth after only 21 weeks of gestation; a recent example from England). There is an ICD-10 code for babies born at less than 23 weeks.

Here in Massachusetts, abortion is available without any reason through 24 weeks of gestation (the law), but also beyond that date “if a continuation of her pregnancy will impose on her a substantial risk of grave impairment of her physical or mental health.” I’m not sure why, in practice, this leads to any restrictions on abortion. What is likely more harmful to mental health than having a kid, whose own physical and mental health cannot be known in advance, around 24/7? What is more likely to interfere with regular gym visits and other physical health-promoting activities than being responsible for a child? (Note that, based on our interviews with family law attorneys, Massachusetts is one of the U.S. states in which it is most common for abortions to be sold at a discount to the net present value of projected child support cashflow; see “Child Support Litigation without a Marriage”)

So… U.S. society is now at the point where we have people who are outraged if anyone proposes limiting spending on extremely premature babies (a bill of $2-5 million for one child would not be unusual), but they’re also outraged if anyone proposes to restrict the ability of a woman to choose an abortion several weeks after the gestational age at which babies are currently viable (given unlimited health care spending).

This reminds me a bit of a “meet the midwives” event at Mt. Auburn Hospital here in Cambridge a few years ago. Given that it was Cambridge, it seems safe to assume that the audience was at least 94 percent faithful Democrats who supported abortion at 24 weeks (6.5 percent of Cambridge voted deplorably in the 2016 election). Yet they talked about their own 12-16-week pregnancies as though the developing children were already fully human and very nearly out and about.

Readers: Let’s assume that, given the money being poured into this area of treatment, technology and technique will keep advancing such that younger and younger babies are medically viable. Instead of 70 percent of babies being viable at 23 weeks, for example, we’d have a 98-percent survival rate (maybe for $20 million per baby) and 85 percent of children born at 22 weeks would survive. Would that lead to voters and legislators who are currently happy with the 24-week limit changing their minds?

Related:

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How to lose Jewish friends on Facebook

A Facebook friend linked to “Should there be a Jewish Inclusion Rider?”

… Frances McDormand, … taught us all a new phrase: Inclusion rider. Within minutes of her speech, the phrase was trending on twitter. News outlets spent the ensuing days explaining the term, and interviewing media researcher Stacy Smith, the woman who coined it.

In a nutshell, the inclusion rider is a clause that actors can ask to be included in their contract, demanding at least 50 per cent diversity in the contributors to a film, be it performers or crew. The idea is that a film should accurately reflect, both on and off screen, the demography of the location in which it is set and/or made.

I wondered what an inclusion rider would look like in the Jewish community. And, in particular, how it would impact on the inclusion and representation of women. What would happen, for example, if every man offered a role in a Jewish communal organisation insisted that the organisation accurately reflected the demographics of our community? What would happen, if every male speaker at a communal event insisted that there were an equal number of female speakers? What would happen, if every time a man was invited to appear on a panel, he insisted that an equal number of women were invited too, finally putting an end to the depressingly ubiquitous “manel”.

So to any men reading this, I ask the question. The next time you are invited to speak at a shul event, will you ask how often women are also invited to speak? The next time you are asked to become a trustee of a communal organisation, will you check how many women sit on the board before making your decision?

Here’s my comment on the article:

If she is passionate about diversity, rather than quotas set aside for Jewish women, would it make more sense to have quotas for Buddhists, Christians, Hindus, Muslims, etc. at the gatherings that she describes?

[One area where my Facebook friend does not seem to want a quota for Jewish women is in wage-earning. Although her children are now grown and there would be no obstacle to her taking a job, she lets her husband bring home 98 percent of the family’s income.]

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LED lighting providing job security for electricians

A couple of electricians came by to fix some intermittent fluorescent lights in the hangar. We chatted as they replaced the ballasts, the first service that these lights had had in roughly 40 years. “When LEDs came out, we thought that we were done,” one said. “But we’re busier than ever because the drivers fail after three years or the lights flicker or they aren’t compatible with dimmers.”

I had big hopes for LED bulbs in our house, but mostly it seems that I launched a Denial of Service attack on my own position. Feit bulbs from Costco flicker when connected to Feit dimmers from Costco. Lutron dimmers and Philips bulbs interact in unexpected ways. We couldn’t get a custom-designed LED fixture to work with any dimmer at all (it does work with an on/off switch though).

Should new houses be built with some kind of standard DC wiring for all of the lighting? And maybe a separate dimming signal? Monkeying with the AC waveform as a way to communicate “I want dim” doesn’t seem to work. Or can we keep the legacy ridiculously high voltage wiring and rely on WiFi bulbs, such as Philips Hue, that dim in response to digital packets received? Whatever we’re doing now seems like a disaster for everyone except electricians.

[Despite our failure to engineer working LED light bulbs, some American geniuses remain filled with confidence in the area of electrical innovation: “MIT Receives Millions to Build Fusion Power Plant Within 15 Years” (Gizmodo). They will just take the hottest thing in the universe and put it right next to the coldest thing in the universe and push the resulting commercial fusion reactor out the door. How hard can it be? Then they will, one hopes, turn their attention to flicker-free LED lighting.]

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Bumble dating app on guns and marrying for the cash

“Bumble CEO, on Banning Gun Photos” (TIME):

We were founded with safety at the helm of everything we do…

this is a matter of safety

We want women … to feel safe and feel secure

I received personal emails from so many women just saying, “Thank you, I feel safer.”

This confused one of my gun nut friends: “Don’t the women want to see men with gun photos so they know who is scary and whom to avoid dating?” The CEO deals with this in the article, but doesn’t explain her logic:

But to be candid with you, we did have some women reach out and ask: “Well how do I know that someone is a gun owner now?” And once we walked them through our logic, they actually really understood and appreciated where we were coming from. Being able to ask what someone’s beliefs are is not as hard as the consequences of someone casually showing a gun, which might send the wrong message to someone who might go and misuse a gun.

Readers: What do you think? Will women actually be “safer” on Bumble if they never see pictures that include guns, but just find out about an arsenal when they’re on their date’s sofa, feel a lump between the cushions, and pull out a pistol? (This actually happened to me, though I wasn’t dating the gun enthusiastic!)

[Separately, in downtown Seattle the company put up a massive billboard reading “Be the CEO your parents always wanted you to marry. (then find someone you actually like)”

Assuming that the “someone you actually like” is lower income than the female CEO, this is questionable marital advice under Washington family law. The aging high-income female CEO is exposed to the full force of the gender-neutral alimony statute in the event that the husband that she actually liked decides that he would prefer to have sex with 25-year-olds. Her savings from the marriage and earnings going forward will fund his escapades with younger mates. (see Massachusetts Prenuptial Agreements for how one of these scenarios played out)]

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