How to get news from old people for whom nothing ever changes
I recently completed a five-year term as Secretary of the MIT Class of 1982.
Our new Secretary emailed to ask for “tips on extracting information from classmates” and “Did you ever target specific individuals?” Here was my response:
Thanks for stepping up.
A good salesperson doesn’t hear the first three times the prospect says “No.” So I think you may want to send out at least 2-3 emails between issues.
Also, people are much better at reacting than generating content. If you ask someone “What’s new?” the invariable answer is “Not much.” If you tell them about going to see Wonder Woman, though, they start talking about the last time that they went to the movies, what they saw, etc. Or maybe they saw Wonder Woman and had some reactions. You saw that every now that I then I had to bring out the big hammer and mention Trump 🙂 [though I myself am pretty much indifferent to federal politics]
I thought that it helped to have themes for various issues. That way people can pipe up with “Kid X graduated College Y” but others can share life wisdom. Since we’ve reached the age where not too much changes, instead of searching for conventional news of changes think of yourself as a sociologist with a group that you’re following. Can you figure out if it is better to live in the U.S. or a different country. Is it better to live in the country or city? Are people happier if they have kids or don’t have kids? Is it better to be married and divorce than never to have been married at all? What happens when someone tries to get a new job at age 60? What is it like to go back to school at age 60?
I didn’t try the individual email approach, but the group of people who actually care is small enough (e.g., the ones who showed up at the reunion) that yours is probably a good idea. People can’t not respond on the theory that someone else will.
[How have times changed since 1982, other than the Wisconsin glaciation having receded from the MIT campus? Tuition was around $5,000 per year when our class started. The acceptance rate for people who applied to join the Class of 1982 was roughly 50 percent. Freshmen entering this fall will pay $50,000 per year in tuition. They had less than an 8 percent chance of being accepted.]
Related:
- What I learned at my 35th MIT reunion
- Social Security: How do you run a retirement system for people who spend like drug dealers?