A $400 Amazon Kindle can have an Internet connection; why can’t a $40,000 car?
At the same time that I finished a book on my Amazon Kindle, which cost $400 and has a high speed Internet connection via the Sprint network (about 50 times faster data than an Apple iPhone), my Infiniti M35 had an all-systems meltdown. What happened? The AWD warning light comes on; car begins to apply brakes randomly, BRAKE warning light comes on; SLIP warning light comes on; “Service Engine Soon” light comes on; gauges go up and down crazily; managed to limp back to driveway. I called the Herb Chambers Infiniti service department and got voicemail (it was 10:15 am on a Friday). Eventually I got hold of Infiniti road service and they towed the car away. On Saturday, Herb Chambers called to say that they had no idea what the problem was and would be keeping the car indefinitely.
It had been one year and 8,000 miles since I purchased the car and it got me thinking about the ownership experience. Nearly everything that I don’t like about the car would be fixed if it had an Internet connection and a little bit of software intelligence (oxymoron?). The car doesn’t close its sunroof automatically, unlike my old Toyota minivan. The remote control has an unfortunate feature where it asks you to press and hold a button to release the trunk. Pressing and holding an adjacent button, however, will roll the windows down. If you lend the keys to someone else and ask them to fetch something from the trunk, you will invariably walk up to the car a day or two later and find the windows rolled partway down. Naturally this only happens when rain and snow storms are rolling through New England. If the car had Internet and a clock, it could email you to say “Do you really want to leave your windows and sunroof open?” If the car had a little more brains, it could check the weather itself and send you some more urgent messages.
With Internet, the car could get updates on traffic and road construction. The car could also update its navigation and points of interest database, especially if the Infiniti guys had been thoughtful enough to use a tiny flash card ($50 retail) instead of a huge DVD player and disk to store the database. The DVD player hogs most of the space in what would have been a nice glove box. A lot of the time the navigation system can’t boot up because of “disk read error”. So… with Amazon having shown that they can negotiate a deal with Sprint and get high-speed wireless to a cheap device, how come no car company has been able to do the same?
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