My friend Ray and I picked up a new helicopter at the Robinson factory in Los Angeles on Friday. We flew along Interstate 10 to New Orleans and then hooked a left up through Atlanta towards Washington, D.C. At all of the airports prior to D.C. we would borrow a car at the FBO and return it the next morning. At the Montgomery County Airpark in Gaithersburg, Maryland, we got our first rental of the trip. Enterprise was supposed to deliver a sedan, but instead showed up with a massive black GMC Yukon pavement-melting SUV. The monster truck had only about 3000 miles on the odometer and a plethora of switches and knobs, so I think that we can assume this represents General Motors’s finest engineering achievement.
The first thing that I noticed was the lack of GPS. What kind of car company crams together $40,000 of metal, leather, and plastic and leaves out a $5 GPS chip and $25 LCD screen that would save the owner from driving around at 8 mpg searching for an address?
The second thing I noticed was the waste of “screen real estate”. Right in front of the driver were an array of almost completely useless gauges:
- voltage (always at 14)
- coolant temperature
- oil pressure
- tachometer (with a V8 and automatic who cares?)
- speedometer (in Washington, D.C. traffic you’d be lucky to achieve 15 mph)
Why would any of this information be given such a valuable position in front of the driver’s eyes? As soon as LCD screens became daylight-readable and cheap, you’d have expected car companies to put the moving map in front of the driver. If the oil pressure plummeted, the speed was more than 15 percent over the limit for the currently traveled road (GPS databases seem to include speed limits for each road), or something else abnormal happened, you would expect some of the display to switch over to showing the now-critical information.
Instead of asking the taxpayers for $50 billion, G.M. could have used the moving map in front of the driver to earn significant revenue. The moving map could show nearly hotels, restaurants, and shops. G.M. could be collecting a commission any time that a driver chose to stop at an establishment that had been featured in the moving map.
What was Ray’s comment on these ideas? “I have a 1969 Jaguar in my garage. The gauges on this SUV present exactly the same information in exactly the same way.”
How about the rest of the car? The rear hatch kept popping slightly open while driving, generating some road noise and a warning message… underneath the tachometer in 1970s-style LED letters.
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