Friends on Facebook have been linking to Tim Cook’s editorial in the Washington Post. Apparently it makes people feel good to “click up” and say “I too oppose discrimination.” This is an act that Mr. Cook says “takes courage.”
Whom is Tim Cook fighting? The ignorant masses in Indiana and Arkansas (and 18 other states), whom he claims are likely to put up “Whites Only” signs on their shop doors. Why is this so upsetting? Cook apparently strongly believes that “Whites Only” signs (Helvetica font) should be restricted to Apple’s executive offices (check out the faces of the folks in operational roles).