A Boston-based company is in the news: “Gillette #MeToo ad on ‘toxic masculinity’ gets praise – and abuse; Backlash includes call for boycott of P&G, complaining commercial ‘emasculates men’” (Guardian).
As someone too old and unhip to have a beard, I’ve been a loyal Gillette customer for decades. Now it seems that there is a virtue offset bonus. Gillette will take some of its spectacular gross margin on every blade and use it to educate un-woke men on how to behave.
What about for the guys who aren’t happy to support Gillette’s new crusade? Can they buy a blade system that is actually as good or better? If so, what is it and who makes it? Are there any multi-subject tests to show that one brand is actually better than another? I found this comparison that concluded the Korean-made Dorco Pace 7 is superior to Gillette’s best, but it is just one guy (the Koreans are better at making TVs, ships, and smartphones than we are, so why shouldn’t they also be better at making razors?).
- Dorco Pace 7 at Amazon (searching for “Gillette” within the reviews reveals that some people prefer the Dorco and others went back to Gillette)