The Life-Changing Magic of Tidying Up, by Marie Kondo, says not to store guest linens because they take up a lot of space relative to their infrequent use and they’ll smell like mildew after months in storage. Just rent them when guests show up, says Kondo, implying that the typical Japanese reader would find a convenient rental option nearby.
Via the magic of population growth and increased concentration of American economic activity in a handful of places, we’re building Asian-style cities (in terms of population density, if not infrastructure quality). An increasing percentage of Americans going forward will be living in minimum-size apartments.
Is there a business opportunity here? Offer a roll-out mattress and fresh linens for rent. Base the rentals at laundries that have the in-house capability to wash everything. Put a national brand name on it so that consumers know what quality to expect.
Readers: What do you think of this idea? It is apparently a sustainable business in Japan.