Shop from women-owned businesses at Amazon

A friend recently pointed out this feature from Amazon: “Shop women-run businesses”:

In a gender-fluid age, what does this mean? Can any enterprise in which an owner or manager clicks “I identify as a woman” be considered “women-run” as far as the Amazon database is concerned?

[Separately, I’m not sure that this works. I searched for “razor”, hoping to see if it was possible to purchase an anti-toxic masculinity Gillette product from a woman-owned business. The first option was to buy a Fusion 5 (my continued testing against the Dorco Pace 7 and Pace 6 Plus show that the Koreans make a superior product if performance, rather than politics, is the relevant measure) from Amazon itself. In what sense is Amazon “women-owned” or “women-run”?]

Things are simpler here in the Boston suburbs. From a coffee shop in Lexington today, “we source this coffee exclusively from women coffee farmers”:

8 thoughts on “Shop from women-owned businesses at Amazon

  1. In the age of inclusion, we are now creating and promoting vertical exclusion.

  2. By the time the wife and the mistress get through with Jeff Bezos Amazon will be women-owned. He would have been better off renting than owning.

  3. Sigh. Have your coffee with a dash of identity/gender politics along with the milk….

    • esp. if you don’t have any interest in visiting intolerant, backward countries (Middle-East, Africa, Pakistan etc.) India has Transgender and LGBT rights. I know for certain, UAE will give M->F people a world of grief. I’ll need to make it a point to not even transit through Dubai, in case I accidentally break one of their million crazy rules and get stuck in prison indefinitely.

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