Until a few months ago, we paid $1.99 for 16 oz. of frozen peas. Now it is $2.29 for 15 oz. That’s 23 percent inflation.
- “Frozen food category surges amid inflation: ‘It’s a dramatic shift,’ says food exec” (Yahoo! Finance, May 2022): Saffron Road’s Durrani added that “frozen is now considered an ESG value,” as well— representing yet another benefit to the overall category. …”Consumers are making a discerning choice to pay up for ‘better-for-you’ brands,” he continued, adding that the brand upped its pricing twice since the start of the pandemic — once last year (+5%) and again this year (+5%). “We haven’t seen any backlash when it comes to those price increases,” he revealed.