Here’s the Alaska Airlines July 2024 DEI update:
Their commitments didn’t include committing to flying to Seattle from FLL on February 20, 2025 at 7:00 am. I got a text message from them about cancellation just as I was walking up to the gate shortly before 6:00 am. Note that their plan is a 30-hour delay (the substitute 3-leg flight is on February 21, a day later than the original 2-leg flight):
(A lot of other passengers got texts with the same itinerary and none of them complained to the gate agent because Alaska Airlines had wisely chosen not to send any personnel to the gate. Everyone gathered in a Fall of Saigon scene back at the ticket counter and then at a carousel to retrieve what would have been our checked bags.)
What was Alaska Airlines working on if not getting us to the destination that we’d paid for? The skin tone and gender ID of the pilots: “125 new students enrolled in the Ascend Pilot Academy (26% BIPOC, 36% Female). Surpassed commitment to increase Black female pilots at Air Group by nearly 33%.”
For those concerned about safety, the good news is that a DEI pilot hire can’t crash an airliner that never takes off.
My DEI day started hours earlier. If I’d wanted to do a slow three-leg trip to Fairbanks I could have done it starting at nearby PBI. Instead, I chose to fly from FLL, which is an hour’s drive away. Because it would be 4:15 am and I might want to snooze, I reserved “Uber Premier” at over $190 rather than Uber Comfort at $110. Initially a pavement-melting GMC Yukon was going to show up, but then either the driver canceled or Uber canceled him because he wasn’t expected to arrive by 4:15 am. A 2022 Tesla 3 was substituted. The driver was a nice guy and I learned a fair amount about Teslas (he’s test-driven the new Model 3 and says that it is noticeably quieter inside, the doors close more solidly, and FSD works great). However, I don’t think the Model 3 qualifies as “Premier”; it’s a “Comfort”-class car. Uber still charged the originally quoted $190+ price despite not delivering a “Premier” car. I’m surprised that they haven’t been sued for this by an energetic class action lawyer. Uber doesn’t have a customer service phone number (some sort of AI chatbot instead for questions about charges), which means Uber has pocketed the extra cash for all similar downgrades unless a customer has gone to the trouble of disputing the charge with his/her/zir/their credit card bank.
Here’s part of Uber’s site:
From their 2024 ESG report:
They weren’t committed to keeping the Uber Premier appointment that they’d made, but they say they are committed to “racial equity”.
Rationally I can accept that incompetence and indifference to the customer are both possible (even plausible given the concentration and lack of competition in both U.S. airlines and U.S. ride sharing) without a percentage of corporate focus being devoted to DEI. But it is tough to avoid the temptation to search for “Company X diversity” after a negative customer experience. That makes me a hater?