Hmm… one of the nice things about software like what our students at MIT build and like what’s behind photo.net and philip.greenspun.com is that all postings are stored in a standard relational database management system such as Oracle or Microsoft SQL Server. It is virtually impossible to lose transactions in a commercial RDBMS. This server, though, runs its own object database and it seems to have eaten all of the comments on the Music CD item (from Friday). Fortunately I have many of them in email alerts and I’m posting them here…
Anonymous: As “anti-corporate” attitudes become more mainstream, it’s become easier and actually enjoyable to help the music industry fail. Many people now *do* think as they download, ha! the music industry just lost my dollar. Watching them fining college kids with voracious appetites for music just makes me want to steal more.
Ted Marcus (http://www.tedsimages.com): The only people the record companies are at all interested in making happy are the executives and shareholders (in that order) of the conglomerates that own the record companies. It’s strictly about greed. And it completely explains the ridiculous behavior of the record industry. As you noted, the conglomerates desperately desire to retain complete monopoly control over the production, distribution, and pricing of the product they call “music.” Unfortunately, the consumers who are supposed to be eagerly paying full price to the conglomerates for their product recognize that the product is overpriced. The product is also of continually declining quality as the conglomerates seek to maximize profit by putting out a narrow and repetitive range of “hits” formulated by accountants to target a particular demographic. The conjoined twin of greed is arrogance, which in this case prevents the media conglomerate executives from recognizing that their overpriced formula-driven pap isn’t attracting consumers. So they resolutely insist that something is wrong with consumers rather than with their industry. In desperation, they declare war on consumers and bring on the legal equivalent of nuclear weaponry to vanquish the “piracy” that they insist is the sole cause of their declining revenues. The only other industry I know of with so much arrogance that it treats paying customers as an “enemy” is the airlines– and we all know what sort of shape they’re in. The arrogance and greed of media conglomerate executives also prevents them from recognizing that their desperate tactics to save their monopoly only antagonize their customers, drive them away, and create further justification for choosing alternatives to paying $20 that contains one worthwhile song. As you also note, the “answer” to this problem is to embrace and exploit the needs and desires of customers rather than waging pointless wars to preserve a dying marketing model (the dinosaur eating its tail). If anything, the capitulation by Universal in lowering its prices is an excellent sign that the executives of at least one conglomerate are beginning to see beyond their own greed and arrogance. Perhaps they will begin to realize that the only way they can survive and prosper is to offer a desirable product at a price (and distribution method) that customers will accept. This realization will require a major paradigm shift, forgoing the “need” for immediate spectacular profit in favor of a more reasonable profit over the long term. If the shift does occur, it may even portend a shift beyond the media conglomerates. But I’m not holding my breath.
Enloop(?): When I was a member of the prime music buying demographic, I bought hundreds of CD’s, often on little more than a whim. Many of those CD’s were played once or twice before taking up residence in a cardboard box in a closet. Price wasn’t really a factor. In addition, many of those CD’s were purchased while I lived in the UK, where prices of 15-20 quid were common. But, somewhere along the line, that compulsive need for a music fix subsided. Today, I might buy 2 or 3 CD’s in a year, if that. (And those are likely to be reissues of music recorded decades ago.) I don’t download music because there’s nothing on offer that I want to hear, whether it is free or 99 cents a track. In other words, I don’t spend money buying music for the same reasons I don’t buy comic books — I’m well beyond adolescence. If others have experienced the same thing as they grow older (and our population is aging) then decreased music sales — via any medium — are here for the long term.
Justin (http://www.streeteclipse.com): If I could go to a record/cd store and put any 20 songs on a cd I would glaldy pay $10-12 for this. It would have to be *any* songs I choose, not just 200 or so. I would even wait a couple of days for this order to happen. The record industry could have been doing this for years.
BadGimp: Why I buy less CDs these days: I have discovered that I buy less CDs now in part because I have ripped most of my 400+ CD collection onto my PC, and uploaded all of the liabrary of songs to my 20 gig iPod. NOW I find I am listening a lot more to the music I already own and finding that I desire new muisic less and less. Guess I have good taste 🙂
Simon Hawkins: I sometimes use a Russian service (web site) which allows me to download selected CD tracks (mp3s, actually) for between 2 and 5 cents apiece. I am gladly paying this, and so will many others. Micropayments are definitely better than macropayments.
Albert Lash: Merchandising, Philip, Merchandising! Several years ago I threw away all my CD cases and sleeves opting for the more convenient carry all. These days, when thinking about inviting prospective dates and girlfriends I kick myself and wish that I could take up all my shelf space with my ultra cool CD collection,! allowing them to freely browse, seeing firsthand what good taste I have. (Here, have some salt.) Now I keep my CD cases so that I can buy a cool CD holder too. I even save my books – I used to give them away after reading them. Also worthy of note is the logevity of CD’s – they don’t last very long! Vinyl records are the best for that, but they REALLY take up alot of space, and worse yet, the most efficient way to store them makes them incredibly hard to browse and organize. Whats worse is that the edges of the sleeves do not last long making them even harder to show off.
Federico Mena: Pay-a-reasonable-amount-to-the-artist may get to work very well for four-guy rock bands, but what about studio recordings of big orchestras? Those take a lot of resources.
Tom Hoffman (http://tuttlesvc.org): See also Steve Albini’s essay, “The Problem WIth Music,” which predates Courtney Love’s speech by a few years. http://www.negativland.com/albini.html
Jagadeesh Venugopal (http://www.jagadeesh.com): The trick is to price music at a cost where piracy would be no longer worthwhile for most people. Imagine you could get a song for 50 cents. And you could transfer this song to any device you wanted without any DRM hassles and with a song buying interface that is straightforward. Would you not want to just buy the song outright instead of tracking down a friend, copying it to a transferable medium, then copying it to your hard disk, etc?
Undertoad (http://cellar.org/iotd.php): Real/listen.com Rhapsody is a similar model; pay $9.95 for all-you-can-stream. For anyone doing most of their listening at/near 128kb or bandwidth, it’s a tremendous deal.
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