If I were running Yahoo I would say “We have all of these users, most web services are pretty bad and have glaring missing features, so let’s build audience by creating more and better services.” This analysis by a hedge fund, however, shows that Yahoo was, as a percentage of revenue, a bigger spender on R&D and product development than either Google or Apple (see slide 14).
How is this possible? If you have a huge audience and competent programmers and a world full of unmet needs, shouldn’t one be able to make money through coding?
Slide 40 is also confusing to me. Instagram and tumblr were acquired for about the same price and have the same number of users. One is worth $35 billion, according to the slide, and one is worth $0. Why the difference? Presumably Instagram has a lot more revenue per user, but why?
Could the answer be that hiring programmers in Silicon Valley is not cost-effective anymore for ad-supported businesses? (Google, presumably, being an exceptional case due to its market power.) I talked to the CEO of a 400-person company involved in online publishing yesterday. He said that he had shut down the company’s California office. Web development is now being done out of Vietnam where a programmer whom he considers to be high quality costs $15,000 per year. For mobile development… Barcelona.
Finally, look at the stock compensation graph on slide 12. While Yahoo achieves nothing, except for continuing to hold onto Alibaba stock, investors pay the employees $420 million per year in dilution via stock grants. The CEO is taking $365 million from the investors (page 54; Sheryl Sandberg would no doubt point out that the CEO would be paid a lot more if she were a man), whose board members were dumb enough to tie only 3.3% of total comp to the company’s performance (see my economic recovery plan for the U.S. on why governance of public companies is so bad). The CEO is described as incompetent but slide 56 shows that personal finances are being managed brilliantly (i.e., the CEO has been selling Yahoo stock as fast as possible). The classic paper “Unskilled and Unaware of It: How Difficulties in Recognizing One’s Own Incompetence Lead to Inflated Self-Assessments” suggests that an incompetent CEO would be unlikely to sell based on his or her own incompetence.
Readers: What do you think? How is it possible that with such a large audience, which adds tremendous leverage to even the simplest coding achievement, Yahoo is not successful?
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