The 2011 bicycle market
I stopped by my favorite bike shop, ATA Cycle in Concord, Massachusetts, to pick up my ten-year-old Trek hybrid. For $250 they replaced the persistently troublesome rear derailleur and shifter (one of the things that I’ve never figured out about bicycles is why a repair or tune-up almost always costs more than an entire new bike from Walmart or Costco). The owner, Husam Sahin, a road biking enthusiast from Turkey, said “they only made that drivetrain for one year and now you know why”.
Casually leaning up against the counter was a Storck road bike. “It’s a carbon fiber frame from Germany,” Sahin explained. “All of the components are from Japan, though. I’m delivering another one just like it over there in the window.” He demonstrated the motorized Shimano derailleurs, powered by a lithium battery just underneath the back of the seat. “The battery is good for 1000 miles,” Sahin noted, “and there are eight shift buttons in different places around the handlebars.”
Was there a big market for a bicycle like that? “It’s $10,000 just for the frame and $25,000 with all of the components,” Sahin noted, “but still there is a two-month waiting list. On the other hand, I can’t sell any $500 bicycles to young people.” He arranged his hands like a teenager playing a video game with his thumbs.
[http://nbda.com/articles/industry-overview-2010-pg34.htm shows that the number of adult-sized bicycles sold in the U.S. is currently about the same as in 1986, a year in which the population was 240 million (22 percent smaller than today), the real GDP per capita was supposedly smaller, and the real cost of a bicycle was no doubt higher due to the lack of Chinese imports (the average price of a bicycle today, including kids’ bikes, is just $79 or $38 in 1986 money).]
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