Sightseeing Groupon much less popular than flight training deal
Folks: Today was supposed to be a big day for East Coast Aero Club. Having sold 2600 coupons for a helicopter intro lesson at $69 back in March (posting), we figured that we’d sell a lot more sightseeing rides at $99 today. After all, there are far more people who go on helicopter sightseeing rides worldwide than there are who embark upon flight training. So far, however, the sales rate on the sightseeing rides is much slower. How to account for the comparatively sluggish sales?
Here are some theories:
- Bostonians who love helicopters already bought the $69 intro lesson
- everyone is busy packing up for the holiday weekend rather than buying stuff
- the two-day deadline encourages people to wait to buy and it would actually be better if the deadline were tighter (though I think last time it was supposed to be open for two days and we cut it off at 2600)
- people already have their summer plans in place and March is a better time of year to sell an activity than end of May
- the marketing copy for this deal is not as strong; there is no mention of foliage season and no mention of a graduation present (the original copy, which we had changed at about noon, had some confusing language about how there was a 1 coupon/customer limit but 3 people were required to go on the flight)
- a helicopter crash in Boxboro, Massachusetts on Wednesday, which killed an FAA examiner giving a checkride to a helicopter instructor applicant, put everyone in the Boston area off the idea of getting into a helicopter (this was in the news and was only the fourth fatal helicopter accident in Massachusetts since 1995)
- the price of $99 is too high for an impulse purchase (we could do a $69 ride but it would have to be shorter)
- something else?
Theories would be appreciated.
[Regarding the crash on May 26, the applicant reported that a simulated engine failure turned into a real engine failure and they weren’t over an airport or other open area where it is easy to make a good touchdown autorotation. They tried to make it to a road but came up short and hit trees. I believe that the helicopter was a fuel-injected Schweizer (1950s-design trainer) and we won’t use fuel-injected engines in our trainer Robinsons because they have a reputation for quitting when the throttle is rolled down to idle. Mike Wheeler, the FAA inspector who was killed, had most of his experience in turbine helicopters and in our Robinsons (the FAA rents the machines from us periodically so that their employees can maintain currency). The helicopters that he had flown would not have had this weakness so he very likely was unprepared for the engine stoppage. I flew with Mike a week ago for an FAA Part 135 checkride (to fly charters). I saw him the day of the accident as he got into this Schweizer helicopter on the Signature ramp (the helicopter had come up from a flight school based in Norwood, MA). He was tough, fair, and did his best to be helpful. We will miss him.]
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