Sony has a new version of perhaps the world’s best small camera with interchangeable lenses. The best minds of marketing have decided that this will be the “A6300”, a vastly superior name to the “A6000” that it replaces. The dpreview article highlights improved autofocus and high-speed capture as well as 4k video. Sony also has announced three new presumably amazing full-frame lenses (dpreview). Everything is available in March.
What are the financial rewards to being the world’s most innovative camera company in the smartphone age? See “Sony’s Image Sensor Business Hits a Wall, Sees Major Drop in Sales” and “Sony camera and sensor business units report drop in sales in 2015”.
Can we blame Facebook and its low-res image storage for this? The generally overwhelming number of images available 24/7? (Why invest $$ and time in taking a picture of an elk in Yellowstone if you can type “elk in Yellowstone” into a browser and see hundreds of great images?)
Note that the A6300, like the A6000 and NEX-6, should be a great camera for older parents and/or grandparents. The flip-up screen lets you hold the camera at a child’s level and take pictures without bending over. Your back will thank you for buying this camera!