Given that the intensity of Trump hatred among Democrats is much stronger than the intensity of Trump love among Republicans, I wonder if the narrative that Trump hotels are getting a boost in business from his presidency is false. Maybe there are some folks who think it is fun to be a Trump customer and perhaps there are some foreigners who think that Trump will do their bidding if they are regular guests. But these have to be outweighed by those who want to demonstrate their virtue by never setting foot in a Trump-named enterprise again.
The same journalists who previously attacked Trump for getting rich off the Presidency are now gleefully reporting that his hotels are suffering losses are a result of his political prominence, e.g., “Trump Tower Chicago Hotel is Losing Money Hand Over Fist” (Vanity Fair):
In addition to the Chicago property, business at Trump Doral in Miami is also reportedly in “steep decline,” which a tax consultant hired by the Trump Organization attributed to the “negative connotation…associated with the brand.” The company has also lost contracts with hotels in Manhattan and Toronto. And in a sign that even people inside the family business know the name is dragging down profits, virtually every mention of “Trump” has been stripped from two Central Park ice rinks. Earlier this year, the Trump Organization, which declined to comment on its financial woes, attempted to blame the money situation in the Windy City on “the perceived threat of gun violence,” despite the fact that no other competitors have suffered a similar decline. “Among the hotel community in Chicago, everyone is aware of the relative underperformance of the Trump hotel over the last two to three years,” analyst Michael Bellisario told the Post at the time.
Will it turn out that the Trump family was actually the most altruistic ever to go into American politics?