We visited a friend’s 12,000 square foot house the other day in an all-white suburb of Boston (what I learned: don’t buy a 12,000 square foot house unless you want to pay about $75,000 every time it needs paint). After passing all of the Black Lives Matter signs put out by his rich white neighbors (they adore low-income BIPOC but will keep their one-acre zoning minimum, thank you very much!), we got on the state-run highway. During the 40-minute drive, every 5 minutes we passed a state-run sign urging us to get vaccinated. The person reading the sign, quite possibly a driver all by him/her/zir/their self, is told to visit a web site and begin a cumbersome appointment process, We also passed a couple of state-owned state-run rest stops in which health-promoting food, such as donuts, are available.
Wouldn’t it make more sense if the signs said “Get vaccinated right now at the next rest stop”? If the government wants people to do something unpleasant and, in the case of younger folks, quite possibly against their personal interest (since the median age of a COVID-19 death in Massachusetts was 82), why not make it easy? Add an incentive too: “free coffee, donut, and vaccine, next right”.
Given that the government itself owns these highway rest stops, why isn’t there a vaccine tent at every one?
(The Florida Department of Transportation runs similar signs, but the messages that we saw in April were all related to driving, e.g., “check your tire pressure” or “road work scheduled”, rather than coronapanic.)