Toyota pits all of its engineering prowess against Tesla
One of my enduring theories was that the electric car market would work like most of the markets described in Crossing the Chasm. The pioneering company selling to early adopters gets bypassed when the mainstream companies piled in and sell to mainstream customers who don’t care about the features that the early adopters were passionate about. So Tesla, with its limited engineering capabilities and manufacturing experience, would be leapfrogged by Toyota, Honda, Ford, et al. when it was time for the typical Toyota Camry or Honda Accord owner to buy an electric car.
“Tested: 2023 Toyota bZ4X Gets Toyota into the EV Game” (Car and Driver) proves that I’m wrong yet again. The car is neither significantly cheaper nor significantly better than a Tesla. With all of their marketing experience, Toyota couldn’t even come up with a decent name. Also note that the marketing materials imply that you need a $3 million house before you can think about purchasing (and that bZ4X drivers should adhere to an obsolete cisgender heterosexual nuclear family lifestyle).
Most egregious: no dog mode!
Can we conclude that the only human on Planet Earth capable of doing things in a reasonable way is Elon Musk?
(Like those announcing receiving an award on Facebook, I am humbled and honored that my prediction turned out to be dead wrong. Well, maybe not honored. Just humbled (but not humbled enough to stop making predictions, sadly).)Full post, including comments