A recent interaction on the Hertz web site, trying to rent a car in Seattle for an upcoming trip. The 33 mpg car is $32/day. The pavement-melting gas-hogging 19-mpg SUV? Consumers are so alarmed about paying high gasoline prices that they’re willing to pay $401/day in order to burn twice as much fuel.
If you need to rent a car, the Costco Travel rates usually beat what’s available through other sites. Worth checking out if you are a Costco Member. Disclosure: I am a Costco employee (but I’ve followed Phil longer).