Is watching sports less popular because we can’t watch other people watching sports?
“Why Are Pandemic Sports Ratings So Terrible?” (New York Magazine) describes a fall in TV viewership in a country where millions of people are more or less locked into their homes, unemployed, etc. How can Americans possibly have something better to do right now than turn on the TV and watch a game that they used to enjoy watching?
Here’s my theory: a big reason that people care about sports is that they see other people caring about sports. In the pre-coronapanic days you’d go into a restaurant and see people in the bar with their eyes glued to a professional sports game. This subconsciously communicated that the game was important. Maybe you’d go over to a friend’s house and the game would be on. Another hint that this game is important.
If you’re by yourself at home, on the other hand, there is nobody else to tell you that a particular sport is important enough to be worth watching.
Readers: What’s your theory? Americans are glued to screens more than ever, right? Why aren’t they watching sports on those screens?
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