What could Honda do to pull out of its tailspin?
In case you were wondering whether to take investment advice from me, 15-20 years I confidently predicted that Honda and Toyota would jump in and take the EV market away from Tesla as soon as Tesla had run out of early adopters. Honda and Toyota were so much more experienced and better at making cars than Tesla that of course they’d be able to make better electrically-powered cars. (Honda is, apparently, able to design a better electric car than what Ferrari is offering, but that’s like being a dwarf among midgets.)
Honda, the maker of our beloved Odyssey that hasn’t been updated since the 2018 model year, is doing especially poorly. “Honda Posts First-Ever Annual Loss After Pullback From E.V.s” (NYT):
The automaker reported a net loss of $2.7 billion for the fiscal year that ended March 31. Earnings were weighed down by more than $9 billion in restructuring charges and write-downs after a retrenchment of its E.V. strategy. It is the first loss that the 77-year-old company has reported since listing on the Tokyo Stock Exchange in 1957.
“The business environment and customer demand have changed beyond our expectations,” Toshihiro Mibe, Honda’s chief executive, said in a news conference in Tokyo on Thursday. “We were not able to respond flexibly enough.”
Is there a comic-book villain who can be blamed?
On Thursday, Mr. Mibe said the company would nix its 2040 target of selling only electric and hydrogen-powered cars. That target was based on the Biden administration’s environmental policies in the United States, the company’s biggest market, he said.
“A year ago, there was a drastic change. We have seen a shift from a focus on the environment to the opposite,” Mr. Mibe said. Honda’s previous target, he added, “is now not realistic.”
Hmm… if Joe Biden was virtuous and wise who might be “the opposite” in terms of virtue and wisdom levels?
Greta Thunberg (pre-Queers for Palestine version) won’t be happy with the recovery plan:
For now, Honda said, it will double down on gasoline-electric hybrids, introducing 15 next-generation, high-efficiency models, including larger vehicles in North America, by 2030. Combined with plans to cut costs and accelerate development, this push is intended to restore Honda to record profits by the end of the decade, Mr. Mibe said. The company is also forecasting a return to profitability this year.
If Tesla is close to cracking self-driving and Honda hasn’t even begun to try (the 2026 Odyssey has the same feeble driver assistance features as the 2018 Odyssey), how could Honda conceivably compete? Maybe some sort of monster pseudo-military vehicle like the G-Wagen? Here’s one in military green at the Stuart, Florida airport:
People have demonstrated a willingness to pay huge $$ for this truly terrible car. Speaking of huge $$, one of our neighbors apparently bought a Maybach EV:


Imagine being rich enough to spend $200,000 on an EV that can’t drive itself and will be worth $30,000 after a year or two. (See Mercedes EQE review for my own attempt at living with a Mercedes EV.)
Will it truly be possible for Honda to muddle through to profitability and significance with slight improvements on the Accord, Civic, CR-V, etc.? The stock market doesn’t seem to think so. Tesla is worth more than 10X what Honda is worth (and at least 6X Toyota’s market cap).
Our own Honda seems to be giving up. At five years of age and 62,000 miles, the dealer said that the rubber boots on the lower control arms, which protect the ball joints, are cracked and should be replaced soon ($1100 plus $130 for an alignment that is necessary after the replacement). They also want $70 to replace the pollen filter for the ventilation system, $160 to cleaning the A/C evaporator (is that a thing?), and $230 for “Platinum Fuel Induction Service (GDI). ChatGPT says that the filter should be regularly replaced, but it is a $20 part that can be replaced with no tools (behind glove box) last three suggestions are fraud. ChatGPT says that the second two suggestions are fraud:
Full post, including commentsYes, “A/C evaporator cleaning” is a real thing, but I would do it only if you have symptoms.
It usually means spraying a foaming cleaner or disinfectant into the evaporator case or intake area to reduce mold/mildew smell. It can help if the A/C smells musty, especially at startup or after the car sits.
But if your Odyssey’s A/C smells fine and drains normally, this is not a routine “must do at 62,000 miles” service.
Verdict: Real service, but mostly for odor/mildew complaints. I’d skip unless the vents smell musty.
Your Odyssey’s V6 is direct-injected, so in theory intake-valve carbon buildup can be an issue on GDI engines because gasoline does not wash over the back of the intake valves the way it does in port-injected engines. But a dealer “fuel induction service” can mean a lot of things:
- Fuel-tank additive
- Throttle-body cleaning
- Intake cleaner misted through the intake
- More involved intake-valve cleaning
For $230, it is probably not a true walnut-blast intake-valve cleaning. It is likely a chemical cleaning package. If the van starts smoothly, idles smoothly, has no check-engine light, no misfires, and fuel economy is normal, I would not consider this urgent.
Verdict: Plausible but likely optional upsell. I’d skip unless there are drivability symptoms, or unless Honda’s maintenance schedule specifically calls for it, which I do not think it does as a routine 62k service.




































































