Dorco Shaving Test: 7 blades good; 4 blades bad
Having determined that Dorco razors are superior to Gillette, the question of “which Dorco” remains live.
Dorco makes life difficult by ignoring every principle of modern marketing. Instead of changing their name to “Shave Supreme” and putting all of their advertising effort into convincing consumers that one particular system is a must-have, the company offers almost every conceivable variation and dumps the problem of picking the best one onto consumers. But what man wants to think for himself? Isn’t it easier to have a razor company say “This system is awesome; the one we sold you last year is garbage”? Or a soft drink company say “Your life will be awesome if you guzzle Diet Coke”?
For consumers who identify as “men,” Dorco offers 1-blade, 2-blade, 3-blade, 4-blade, 5-blade, 6-blade, and 7-blade systems and gives them all more or less equal prominence on its web site.
I did a quick test of Pace 4 versus Pace 7. Conclusion: Pace 7 feels substantially smoother. From the Dorco site, the list prices for these are $1.51 and $2.22, though the Pace 4 was on sale at 76 cents/cartridge last I checked.
Full post, including comments




