Will ChatGPT usher in a Brave New World of SPAM?
While in the Azores earlier this month I met a Dutch couple who work in online marketing. The wife mentioned that she uses ChatGPT to draft a lot of her communications. “English is not my first language,” she explained, “and ChatGPT always uses correct grammar and spelling. So I start with what ChatGPT produces and select and refine.”
I’m not convinced that an AI capable of writing will revolutionize the typical industry because there aren’t that many people who are paid to write. But imagine a spammer with ChatGPT technology plus scraped copies of LinkedIn and Facebook. ChatGPT should be able to write all kinds of customized documents that would get through spam filters and that the recipient might have to spend a long time reading before realizing their commercial/robotic origins. For example, let’s look at a prompt derived from Bob Metcalfe’s Wikipedia page:
Write a letter to Robert Metcalfe about how I enjoyed working with him and Bill Krause on Ethernet boards at 3Com and how proud I was when he received the National Medal of Technology. Continue with how I enjoyed reading his InfoWorld columns and following his progress as an investor at Polaris. Close with an offer to talk about a great unlisted Canadian cannabis-growing company that I learned about from one of the most successful people on Wall Street.
Here’s what ChatGPT was able to put together…
Dear Robert Metcalfe,
I hope this letter finds you in good health and high spirits. I am writing to express my admiration for your exceptional work and to thank you for the remarkable contribution you have made to the tech industry.
I had the privilege of working with you and Bill Krause at 3Com on Ethernet boards, and it was truly an honor to be in the presence of such brilliant minds. I learned a great deal during my time at 3Com, and I am grateful for the opportunity to work with you.
Furthermore, I was thrilled when you received the National Medal of Technology. It was a proud moment for all of us who worked with you and admired your considerable talent and dedication.
I have been an avid reader of your InfoWorld columns for many years, and I have enjoyed following your journey as an investor at Polaris. Your insights are invaluable, and I am grateful for the knowledge you have imparted through your work.
In closing, I would like to offer you an opportunity to talk about a great unlisted Canadian cannabis-growing company that I learned about from one of the most successful people on Wall Street. I believe you would find it intriguing and would love to discuss it with you.
Once again, thank you for your exceptional work and contribution to the tech industry. It is truly an honor to have worked with you.
Best regards,
[Your Name]
I shared the above idea with friends in San Francisco. They countered with the idea that OnlyFans stars would use ChatGPT to communicate with paying customers.
[Update: WIRED Magazine published “Brace Yourself for a Tidal Wave of ChatGPT Email Scams” about two weeks after this post.]
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